1. D'oh!
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2. I hope you enjoyed
my one-man pie fight, kids.
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3. Now it's time for another
"fanschmabulous" episode...
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4. of Itchy and Scratchy.
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5. Kids? Kids?
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6. You're missing
the Itchy and Scratchy Show.
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7. - Don't you like it anymore?
- Sure. We love it.
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8. But how can we watch TV
when it's so beautiful out?
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9. Yeah, Mom. I mean,
we love you and Dad too...
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10. but God knows we don't
need to see you every day.
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11. An occasional hug is all I ask.
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12. Mom! You can hug me
when I'm asleep.
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13. - I do.
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14. Hey, Krusty, you look great.
You get your teeth bleached?
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15. Yeah, it's a new kind of polymer
treatment- Hey, shut up!
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16. You're here 'cause your Itchy and Scratchy
cartoons are stinking up my ratings!
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17. Look at this breakdown
of yesterday's show.
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18. Kaboom!
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19. What happened here?
Lightning hit the transmitter?
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20. See, that's what I thought at first,
but then- Hey, shut up!
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21. That crater is where your lousy cartoon
crash-landed! It's ratings poison!
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22. But Itchy and Scratchy
is critically acclaimed.
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23. Acclaimed?
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24. I oughta replace it right now
with that Chinese cartoon...
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25. where the robots
turn into blingwads!
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26. But I'm a lazy, lazy man, Roger.
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27. So I'll give you one more chance.
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28. Get out!
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29. Don't come back till you fix
Itchy and Scratchy.
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30. Okay, Mel, you can go in now.
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31. Krusty, I've come to solicit donations
for the Rock 'N' Roll Museum.
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32. And- I'll come back later.
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33. I need to purchase a brassiere. You kids
wait over here in the credit department.
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34. Oh, can't we just wander around
and meet you back here later?
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35. Mmm, okay. Just be careful.
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36. Would you kids
like to come with me?
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37. - Sounds good to me. Let's go.
- Okay. I guess so.
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38. All right, thanks for participating
in our focus group, kids.
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39. Today we're gonna show you
some Itchy and Scratchy cartoons.
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40. - Cool!
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41. We want you to tell us
what you think.
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42. And be honest, because no one
from the show is here spying on you.
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43. - Why is that mirror sneezing?
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44. Uh, look, it's just
an old, creaky mirror.
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45. You know, sometimes it sounds
a little like it's sneezing...
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46. or coughing or talking softly.
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47. Now, you each have
a knob in front of you.
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48. - When you like what you see,
turn the knob to the right.
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49. - When you don't like what you see, turn it left.
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50. My knob tastes funny.
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51. Please refrain
from tasting the knob.
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52. - Hey, quit it!
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53. They like Itchy.
They like Scratchy.
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54. One kid seems to love the Speedo man.
What more do they want?
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55. Okay, how many of you kids
would like Itchy and Scratchy...
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56. to deal with real-life problems
like the ones you face every day?
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57. - Great idea! Yeah, that's it!
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58. And who would like to see them
do just the opposite-
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59. getting into far-out situations
involving robots and magic powers?
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60. So you want a realistic,
down-to-earth show...
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61. that's completely off-the-wall
and swarming with magic robots?
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62. - That's right.
- Yeah, good.
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63. And also you should
win things by watching.
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64. - Huh.
- You kids don't know what you want.
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65. That's why you're still kids-
'cause you're stupid!
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66. Just tell me what's wrong
with the freakin' show!
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67. - Mommy!
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68. Um, excuse me, sir.
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69. The thing is, there's not really anything
wrong with the Itchy and Scratchy Show.
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70. It's as good as ever.
But after so many years...
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71. the characters just can't have
the same impact they once had.
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72. That's it.
That's it, little girl!
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73. You saved Itchy and Scratchy!
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74. Please sign these papers indicating
that you did not save Itchy and Scratchy.
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75. Please sign these papers indicating
that you did not save Itchy and Scratchy.
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76. I have figured out
how to rejuvenate the show.
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77. It is so simple, you egghead writers
would've never thought of it.
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78. What we need is...
a new character!
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79. One that today's kids
can relate to!
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80. Are you absolutely sure
that's wise, sir?
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81. I mean, I don't want to sound
pretentious here...
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82. but Itchy and Scratchy
comprise a dramaturgical dyad.
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83. Hey, this ain't art!
It's business!
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84. What do ya got in mind?
Sexy broad? Gangster octopus?
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85. No. No. The animal
chain of command goes...
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86. mouse, cat, dog.
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87. D-O-G.
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88. Uh, a dog?
Isn't that a tad predictable?
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89. In your dreams. We're talking
the original dog from hell.
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90. You mean Cerberus?
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91. We at the network
want a dog with attitude.
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92. He's edgy.
He's in your face.
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93. You've heard the expression
"let's get busy."
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94. Well, this is a dog
who gets "biz-zay."
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95. Consistently and thoroughly.
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96. - So he's proactive, huh?
- Oh, God, yes.
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97. We're talking about
a totally outrageous paradigm.
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98. Excuse me, but
"proactive" and "paradigm"-
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99. aren't these just buzzwords that
dumb people use to sound important?
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100. Not that I'm accusing you
of anything like that.
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101. - I'm fired, aren't I?
- Oh, yes.
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102. The rest of you writers start thinking up
a name for this funky dog.
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103. I don't know. Something
along the lines of, say, Poochie.
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104. - Only more proactive.
- Yeah!
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105. - So, Poochie okay with everybody?
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106. - Yeah.
- Yeah, you know, it's good.
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107. No, no, no.
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108. He was supposed
to have attitude!
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109. Um, wh-wh-what
do you mean exactly?
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110. Oh, you know, attitude!
Attitude! Uh, sunglasses!
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111. Can we put him in more
of a hip-hop context?
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112. Forget context. He's gotta be a surfer.
Give me a nice schmear of surfer.
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113. I feel we should
"rastafy" him by 10% or so.
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114. Hmm. I think he needs
a little more attitude.
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115. - Oh, yeah, bingo! There it is right there!
- Yeah, that works.
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116. - That's it.
- I love it.
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117. Hey, Lise, look. They're adding
a new character to Itchy and Scratchy.
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118. Poochie the Dog?
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119. Adding a new character is often
a desperate attempt to boost low ratings.
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120. Yo, yo.
How's it hangin', everybody?
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121. - Morning, Roy.
- Yeah, hi, Roy.
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122. Hey, they're having open casting
for the voice of Poochie.
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123. You should try out, Dad.
You have a funny voice.
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124. - I do not!
- Haven't you ever listened to
yourself on a tape recorder?
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125. - I prefer to listen to Cheap Trick.
- Well, here. Say something.
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126. Hey, this is Homer Simpson
saying howdy...
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127. to all the girls out there
in radio land.
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128. - Hey, this is Homer Simpson saying-
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129. I don't sound like that, do I?
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130. Oh, I don't like having
such a hilarious voice.
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131. That hilarious voice
could be your ticket to stardom.
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132. Whoa! A talking dog.
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133. What were you guys smokin'
when you came up with that?
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134. We were eating rotisserie chicken.
Can you just read the line, please?
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135. Ruff, ruff. I'm Poochie,
the rockin' dog.
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136. You're perfect! In fact,
you're better than perfect!
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137. Next to you,
perfection is crap!
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138. Ruff, ruff. I'm Poochie,
the rockin' dog.
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139. Hi. I'm Troy McClure. You may
remember me from such cartoons as...
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140. Christmas Ape and Christmas Ape
Goes to Summer Camp.
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141. You're even better than this guy.
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142. - Take a hike, you bum.
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143. Ruff, ruff.
I'm Poochie, the rockin' dog.
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144. Now, that's just bad. You got no attitude,
you're barely outrageous...
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145. and I don't know what you're in,
but it's not my face.
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146. - Next.
- Oh, no attitude, eh? Not in your face, huh?
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147. Well, you can cram it
with walnuts, ugly!
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148. That's it! That's the Poochie attitude!
Do that again.
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149. Huh? I can't. I don't
remember what I did.
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150. Then you don't
get the job. Next.
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151. Oh, I don't get the job, do I?
Well, boo-hoo!
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152. I don't get to be a cartoon dog!
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153. That's it!
You've got the job!
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154. Oh, now I got the job, huh?
Oh, thank you.
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155. Okay, Homer, let's get
a level check on your voice.
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156. She smells sheet smells
by the sheet "shtore."
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157. Wait. Wait.
Let me try it again.
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158. Relax, Homer. You'll do fine.
I'm June Bellamy.
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159. I do the voices
of Itchy and Scratchy.
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160. You? But you're a lady.
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161. She's a lady all right.
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162. A beautiful lady.
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163. Hey, that really is you!
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164. How'd you get to be so good?
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165. Oh, just experience, I suppose.
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166. - I started out as Roadrunner. "Meep."
- You mean "meep-meep"?
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167. No. They only paid me
to say it once.
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168. Then they doubled it up
on the soundtrack. Cheap bastards.
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169. - You folks ready to begin?
- Uh, I guess. Is this episode going on the air live?
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170. No, Homer. Very few cartoons
are broadcast live.
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171. It's a terrible strain
on the animators' wrists.
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172. Hi. Question for Miss Bellamy.
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173. In episode 2F09, when Itchy plays
Scratchy's skeleton like a xylophone...
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174. he strikes the same rib
twice in succession...
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175. yet he produces
two clearly different tones.
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176. I mean, what are we-
to believe that this is some sort of a-
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177. a magic xylophone or something?
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178. Boy, I really hope somebody
got fired for that blunder.
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179. - Uh, well, uh-
- I'll field this one. Let me ask you a question.
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180. Why would a man whose shirt
says "genius at work"...
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181. spend all of his time watching
a children's cartoon show?
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182. I withdraw my question.
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183. Uh, excuse me, Mr. Simpson.
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184. On the Itchy and Scratchy
CD-ROM...
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185. is there a way to get out of the dungeon
without using the wizard key?
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186. What the hell are you talking about?
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187. You're a lifesaver, Homer.
I can't deal with these hard-core fans.
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188. Your attention, please.
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189. - Uh, in episode-
- Uh, your attention, please!
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190. Mr. Simpson will now be autographing
8-by-10 glossies of Poochie.
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191. One per customer.
Please form a line.
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192. There will be no cutting.
I'm talking to you, Mr. Cutter.
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193. Pardon me. Look out. Pardon me.
Excuse me. Hot soup.
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194. Hi. Kindly make one out to me...
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195. and three out to my friend
of the same name.
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196. I'm so glad you couldjoin us
for Homer's big premiere.
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197. - Poochie's based on me.
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198. Is this seat taken, little girl?
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199. - I'm not a girl! Are you blind?
- Yes.
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200. I am stoked, Mr. S.
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201. Shh. Everybody, it's coming on!
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202. Once in a great while, we are privileged
to experience a television event...
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203. so extraordinary, it becomes
part of our shared heritage.
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204. 1969-
man walks on the moon.
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205. 1971 -
man walks on the moon... again.
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206. Then for a long time,
nothing happened.
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207. Until tonight.
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208. Behold the future of comedy.
Poochie!
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209. Ah.
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210. Look, Scratchy!
It's our new friend, Poochie!
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211. What's that name again?
I forgot.
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212. Ooh, Poochie
is one outrageous dude.
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213. He's totally in my face.
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214. When are they gonna get
to the fireworks factory?
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215. Can somebody tell me what the hell
is going on? Midge, help me out here.
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216. Quiet! You're missing the jokes.
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217. Catch you on the flip side,
"dudemeisters." Not!
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218. Hey, kids, always recycle...
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219. to the extreme!
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220. - Busted!
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221. Ah, that stunk!
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222. Well, what did everybody think?
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223. Homer, I can honestly say that was the best
episode of Impy and Chimpy I've ever seen.
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224. Yeah, you should be very proud, Homer.
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225. You, uh, got a beautiful home here.
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226. So, it was pretty okay, huh?
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227. Mom, can we go to bed
without dinner?
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228. Yes, we can.
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229. - Well, at least I liked it. Didn't I?
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230. Oh, you don't want
to know what I really think.
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231. Now, look sad and say "d'oh."
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232. D'oh.
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233. I'm the worst Poochie ever.
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234. No, it's not your fault, Dad.
You did fine.
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235. It's just that Poochie was a soulless
by-product of committee thinking.
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236. You can't be cool just by spouting
a bunch of worn-out buzzwords.
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237. - Don't have a cow, Lise.
- Bart's right.
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238. Let's none of us have a cow.
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239. All that matters is that
the fans of the show liked it.
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240. Last night's Itchy and Scratchy
was, without a doubt...
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241. the worst episode ever!
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242. Rest assured that I was
on the Internet within minutes...
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243. registering my disgust
throughout the world.
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244. Hey, I know it wasn't great,
but what right do you have to complain?
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245. As a loyal viewer,
I feel they owe me.
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246. What? They've given you thousands
of hours of entertainment for free.
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247. What could they possibly owe you?
I mean, if anything, you owe them.
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248. Worst episode ever.
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249. It looks like the beginning of the end for
the venerable Itchy and Scratchy program.
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250. For years, TV critics such as
yours truly, Kent Brockman...
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251. have waited impatiently for cracks
to appear in the show's hilarious facade.
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252. Yesterday our prayers
were finally answered...
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253. when Poochie the Dog made
his howlingly unfunny debut.
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254. Far be it from me to gloat
in another's downfall...
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255. but I have a feeling no children
are gonna be crying...
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256. when this puppy is put to sleep.
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257. What the hell happened?
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258. Well, I'd attribute
the product failure...
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259. to fundamental shifts
in our key demographic...
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260. coupled with the overall
crumminess of Poochie.
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261. Oh, you gotta stop this thing!
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262. Please! I'm gettin' egged on the street!
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263. Do somethin'! Do somethin'!
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264. - Uh, hi, Mr. Meyers.
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265. I've been doing some thinking,
and I got some ideas to improve the show.
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266. I got it right here.
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267. Uh, one: Poochie needs to be louder,
angrier and have access to a time machine.
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268. Whenever Poochie's
not on screen...
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269. all the other characters should be asking,
"Where's Poochie?"
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270. - Three-
- Great. Great.
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271. Just leave them right there
on the floor on your way out.
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272. - Okay, so, anyway-
- Hmm.
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273. Listen, guys, we've gotta do
something about Poochie.
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274. There's only one thing we can do.
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275. Then they said they
were gonna kill Poochie off.
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276. Really?
Oh, how terrible.
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277. Yes, terrible.
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278. It's not your fault, Homer.
It's those lousy writers.
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279. They make me madder
than a, um, yak in heat!
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280. You're right, Marge.
It's not my fault.
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281. I'm not gonna let 'em treat Poochie like dirt
anymore just because he's the new guy.
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282. - Right on, Mr. S.
- Put a sock in it, Roy.
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283. Okay, so here's where Itchy
lunges at Poochie...
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284. with a rusty chain saw.
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285. - Cue sound effects.
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286. - Rustier!
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287. Are you prepared to die, Poochie?
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288. No, I am not.
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289. Oh, cut, cut, cut, cut.
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290. Just stick to the script
as written, Homer.
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291. You're supposed to say, " Please cut off
my head. I don't deserve to live."
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292. Never!
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293. You can't just kill off
a classic TV character.
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294. Poochie could be bigger
than curly fries.
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295. But first he has to
win back the audience.
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296. That's why I'm gonna read these lines
I wrote myself with my own two hands.
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297. Forget it, Homer! We can do this show
without you if we have to.
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298. - But not without me.
- Oh, geez!
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299. Let him try the new lines.
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300. All right. All right.
We'll try them. Action.
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301. Hi, Poochie. You look
like you've got something to say.
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302. - Do you?
- Yes, I certainly do.
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303. Hello there, Itchy.
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304. I know there's a lot of people who don't
like me and wish I would go away...
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305. and I think we got off on the wrong foot.
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306. I know I can come off a little proactive,
and for that I'm sorry.
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307. But if everyone could find a place in their
hearts for the little dog nobody wanted...
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308. I know we can make 'em laugh...
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309. and cry till we grow old together.
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310. And... cut.
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311. Now, kids, I know you loved
the old Poochie...
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312. but the new one's gonna be
better than 10 Super Bowls!
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313. I don't wanna oversell it.
Judge for yourself.
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314. Well, look who's here.
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315. Hi, Poochie! You look like
you've got something to say.
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316. - Do you?
- Yes, I certainly do.
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317. I have to go now. My planet needs me.
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318. Wow! Poochie came
from another planet?
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319. Uh, I guess.
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320. Hey, that wasn't supposed to happen!
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321. Those finks double-crossed me!
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322. Poochie's dead!
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323. Well, kids, we all know that sometimes
when cartoon characters die...
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324. they're back again the very next week.
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325. That's why I'm presenting
this sworn affidavit...
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326. that Poochie will never,
ever, ever return!
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327. This document conforms
to all applicable laws and statutes.
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328. - Oh, yeah!
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329. Tough break, Dad. I guess people
just weren't ready for Poochie.
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330. - Maybe in a few years.
- Good news, everybody.
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331. I'm movin' into my own apartment
with two sexy ladies.
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332. Oh, then I guess
this is good-bye, Roy.
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333. - Maybe we'll see you in a few years.
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334. Well, I guess I learned my lesson.
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335. The thing is, I lost creative control
of the project.
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336. And I forgot to ask for any money.
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337. Well, live and learn.
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338. Oh!
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339. It's back to the basics-
classic Itchy and Scratchy.
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340. We should thank our lucky stars
they're still putting on...
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341. a program of this caliber
after so many years.
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342. What else is on?
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343. - Shh!
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