1. - He's a powerful
fast food mogul,
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2. an unmatched entrepreneur,
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3. and an underwater
symbol of success.
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4. He's Eugene Krabs, the founder
of the greatest burger joint
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5. in the history of the ocean,
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6. and the crab who took corporate
Bikini Bottom by storm.
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7. But when young Eugene Krabs
first opened a small food truck
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8. out of his local dump with
only pennies in his pocket,
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9. he had no idea the impact his
dream would have on the world.
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10. I'm Kent Shocknek, and this
is "SpongeBob Docupants."
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11. The Krusty Krab, home to
the famous Krabby Patty,
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12. and a source of joy
and happiness for many,
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13. if not all the citizens
of Bikini Bottom.
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14. It's estimated that
nearly 60% of the money
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15. spent in Bikini
Bottom is spent here.
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16. And behind every dollar made
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17. is business tycoon Eugene Krabs.
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18. - You can't talk about the
state of modern fast food
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19. without talking about Eugene,
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20. because Eugene shaped the
world of modern fast food.
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21. - He's known as a crab
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22. with an insatiable
lust for money,
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23. a crab who will do almost
anything to turn a profit.
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24. And he's even been known to
flirt with the edge of legality.
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25. - He implemented a number
of fees for his employees.
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26. They had to pay to
breathe, to stand,
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27. just for even existing.
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28. I'm not sure everything he
was doing was entirely legal.
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29. - His methods
were the spark
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30. of more than one controversy,
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31. but it was those same
methods that gave him
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32. the immense power and
wealth he has today.
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33. - Regardless of his methods,
Krabs was intelligent,
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34. an extremely effective leader,
and he absolutely turned
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35. corporate Bikini
Bottom on its head.
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36. - But Krabs wasn't always
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37. the business mogul he is today.
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38. In fact, he was once
quite the opposite.
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39. - If you knew the Krabs family
when Eugene was growing up,
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40. you knew, well, they had
fallen on hard times.
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41. - They
were always looking
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42. for where their next
meal would come from.
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43. I remember Eugene would
wear these clothes
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44. that his mother had
made from the spare rags
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45. she collected from
the neighbors.
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46. I mean, it is literally
a rags-to-riches story.
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47. - Born to Betsy
and Victor Krabs,
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48. Eugene spent his childhood
living in poverty
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49. with nothing but the
secondhand clothes on his back,
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50. and a friend.
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51. - Eugene and Sheldon,
they were an unlikely pair,
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52. to say the least, but they
were just drawn to each other.
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53. - They were bullied
badly by the other kids.
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54. That can really bond
people, you know?
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55. They had each other.
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56. It was really all they had.
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57. - With Sheldon
Plankton by his side,
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58. Eugene seemed content
with the status quo.
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59. That is, until he was introduced
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60. to the love of his life, money.
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61. - I think it was just a penny
that he found on the ground.
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62. He didn't know what it was,
but he was infatuated by it.
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63. You have to understand he
didn't come from money,
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64. so this was a totally
new concept for him.
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65. - Think about it.
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66. Since before he was born,
the Krabs family had nothing.
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67. That was the only
lifestyle he knew.
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68. So, to suddenly learn that
there is this tool out there
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69. that would allow him to
change that lifestyle,
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70. no wonder it held
such an allure to him.
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71. - From that
point forward,
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72. money was always top of
mind for Eugene Krabs,
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73. and it became the driving
force behind all his ambitions.
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74. But there was another influence
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75. behind Eugene's new-found
ambition, Stinky Burgers.
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76. - Stinky Burgers was
the burger joint.
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77. If you were a kid in
Bikini Bottom at that age,
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78. you were going to
Stinky's after school.
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79. - Stinky was a
hero to those kids.
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80. They looked up to him,
they idolized him,
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81. but Stinky was a real stinker.
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82. - Eugene and Sheldon were the
outcasts among these kids.
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83. Stinky could see that, but
instead of helping them,
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84. he joined in the bullying.
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85. He needed to keep
up this persona
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86. that he was the cool adult.
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87. - He's a grown man, and
he's bullying those poor kids
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88. to benefit his business.
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89. I mean, all they wanted was
to feel like they belong,
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90. and they go to a burger joint
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91. and they can't
even feel welcome.
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92. I mean, he made them
take their orders
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93. out of the back
of the restaurant
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94. where no one could see them.
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95. - Although Stinky
seemed like a low-wage everyman
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96. just scraping by, if he
was seen outside of work,
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97. it was clear that he
was living in luxury.
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98. - Eugene wanted two things
more than anything else: money,
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99. and he wanted Stinky to see
that he was worth something.
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100. Now, he saw how rich the burger
industry had made Stinky,
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101. so he figured if he could
just make a decent burger,
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102. it would force Stinky
to respect him.
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103. - It was no surprise
that Eugene chose Sheldon
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104. as his business partner.
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105. He didn't have other options.
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106. - From there,
the two partners secured
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107. the only space
they could afford,
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108. an abandoned trailer
in the city dump.
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109. It was then that
they experimented
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110. with countless
ingredients and formulas
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111. on a quest to make
the perfect patty.
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112. - I would love to get
inside Eugene's brain.
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113. He did things with patty better
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114. that nobody had ever
thought of before.
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115. Now, some of them didn't
work, but some did.
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116. The man was an
innovator, a genius.
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117. - With Krabs's
brains and ambition
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118. working at full
force, it wasn't long
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119. before he and
Plankton had cooked up
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120. their first prototype of
a patty, the Plab Patty.
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121. Seeking validation, they brought
the product of their labor
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122. straight to Stinky.
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123. But for Stinky, business
had taken a foul turn.
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124. - They never saw Stinky again,
but you have to understand.
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125. Where all the other kids
were loved unconditionally,
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126. Eugene always felt he had
to prove his self-worth.
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127. He never got the chance.
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128. I think that's why he's
so obsessed with success.
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129. - After seeing the
fate of Stinky Burgers,
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130. Krabs began to worry
that his own business
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131. would be short-lived,
and it almost was.
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132. - Customers were getting sick.
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133. Eugene was working
out of the dump.
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134. In retrospect, it's no wonder
the patties were tainted.
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135. But hindsight's
20/20, I guess.
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136. - The business was
still in its infancy,
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137. so there was a lot
riding on the reputation
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138. they earned in those early days.
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139. And well, things
didn't look good.
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140. It wasn't until the
Jenkins incident
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141. that it got really bad.
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142. - Old Man Jenkins
was a friend and neighbor
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143. of the Krabs
family, and as such,
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144. he was an ideal choice to
test and review new recipes.
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145. But testing prototype fast
food came at a dangerous price.
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146. Krabs chalked the incident
up to a seaweed overdose
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147. due to Plankton's habit
of over-seaweeding,
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148. while Plankton
maintained that Krabs
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149. hadn't properly
preserved the patty.
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150. - This was a colossal disaster.
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151. No friendship would've
survived that.
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152. So they went their
separate ways.
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153. - That was the lowest
point in Eugene's life.
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154. His business was
threatening to go under.
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155. He brought harm to
Old Man Jenkins.
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156. And he lost his best friend
and business partner.
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157. A lesser crab would've thrown
in a towel, but not Eugene.
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158. - The schoolkids, Stinky, and
now his best friend Plankton.
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159. All his life, he's surrounded
by all these people
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160. who just wanna see him fail.
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161. That's all he needed.
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162. Eugene Krabs was not about to
let them get the last laugh.
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163. - Krabs
went back to work,
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164. never looking back at
his broken partnership.
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165. Instead, he directed his
focus toward a new recipe,
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166. a recipe that would
kickstart an empire,
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167. a recipe that would
change the world,
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168. a recipe for the Krabby Patty.
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169. - The Krabby Petty did,
for the fast food industry,
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170. what the smartphone did
for the tech industry.
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171. It was such a simple idea,
but it was revolutionary,
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172. the kind of thing that
people taste and think,
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173. well, why didn't
I think of that?
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174. I don't know, but you didn't.
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175. Eugene Krabs did.
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176. - Overnight,
Eugene's new recipe
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177. was the talk of the town.
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178. Those who had tried them had
stepped into a new frontier
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179. of the fast food world.
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180. And there was no going back.
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181. - The rate at which
the popularity
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182. of Krabby Patty exploded
was overwhelming.
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183. Everybody wanted a taste.
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184. - With the Krabby
Patty in his arsenal,
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185. Krabs knew his business was
on the verge of blowing up,
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186. but then came the war,
and everything changed.
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187. - During the war, Eugene
felt very strongly
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188. about doing his part.
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189. I mean, everybody did.
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190. So, he put his dream on
hold, enlisted in the navy.
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191. Ol' Armor Abs Krabs.
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192. He was the toughest
of the tough.
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193. I always dreamed about winning
the Manly Toughness Award,
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194. but Armor Abs, he won
it fair and square.
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195. - His navy friends
seemed to fill the void
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196. that Plankton had left.
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197. And more so, it provided
him with a feeling
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198. he'd never had as a child.
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199. For the first time in Eugene
Krabs's life, he belonged.
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200. - Well, the navy kept him
busy, kept him moving.
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201. And surrounded by
all his buddies,
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202. he didn't have time to feel
regret about his business.
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203. But after the war was over,
he had nothing but time.
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204. And then, he started
to think, what now?
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205. Where does my life go from here?
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206. - Krabs fell
into a deep depression
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207. that seemed endless.
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208. Without his navy
buddies or his business
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209. to keep him occupied,
he remained secluded
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210. in his bedroom for the
majority of his time.
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211. But as luck would
have it, the failings
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212. of a bankrupt retirement home
would turn his life around.
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213. - The Rusty Krab was a
standard retirement home.
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214. It had shuffleboard,
nautical flags,
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215. a poster of a burger
in the window.
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216. It's hard to say
why it went under,
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217. but when Krabs acquired it,
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218. all he could see was a
fast food restaurant.
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219. - The acquisition seemed
to revitalize his passions,
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220. and with a little work, he was
able to completely transform
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221. the Rusty Krab into
the Krusty Krab.
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222. - He started selling
all kinds of things:
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223. coral bits, bathroom
tokens, you name it,
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224. but there was no question
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225. about what his major
product would be.
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226. It had to be the Krabby Patty.
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227. - He was always so protective
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228. about that so-called
secret formula.
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229. He never breathed
a word about it.
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230. Loose lips sink ships.
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231. - The secret
could really be seen
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232. as a driving force behind
the patty's popularity.
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233. You just wanted to
know what was in it.
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234. - Some of us believe
that the real secret
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235. is just the idea that
there is a secret formula.
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236. That alone is enough to
pique peoples' curiosity.
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237. - Whether
the success came
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238. from the quality of the burgers
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239. or the quality of the marketing,
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240. there was no denying
that Eugene Krabs
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241. and his burger business were
taking the world by storm.
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242. - The Krusty Krab only
had one major competitor,
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243. the Chum Bucket, but
it was no contest.
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244. The Krusty Krab blew
it out of the water,
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245. metaphorically speaking.
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246. And it just happened
the Chum Bucket
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247. was run by Sheldon Plankton.
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248. I think Eugene
relished in that a bit.
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249. - All that resolve
he had as a kid
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250. was nothing compared
to what we had now.
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251. Now that he had a taste of
success, he wanted more.
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252. - Krabs quickly
developed a number
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253. of unorthodox business habits,
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254. some that could be
considered immoral.
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255. - He would charge his
customers to use the bathroom.
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256. He was charging for
ketchup packets and straws.
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257. It was like he thought, just
because he was Eugene Krabs,
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258. he could get away with it,
and he was kinda right.
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259. - The customers
just kept coming.
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260. I don't think anyone
was really happy
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261. with the way Krabs ran things,
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262. but it was him or the highway.
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263. You could get a burger
from another restaurant,
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264. but they weren't Krabby Patties.
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265. - Those who worked for him,
well, they were divided, too.
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266. You have SpongeBob who
sees him as a hero,
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267. almost has a blind
respect for the man.
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268. And then, you have Squidward
who sees this tyrant
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269. who isn't even
providing a fair wage.
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270. - Krabs even implemented
a number of fees
for his employees.
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271. They had to pay to
breathe, to stand,
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272. just for even existing.
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273. I'm not sure everything he
was doing was entirely legal.
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274. I can't say an employee strike
came as much as a surprise.
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275. He worked those
guys to the bone,
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276. and for next to nothing.
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277. Rumor has it his fry cook
was paying him to work there.
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278. So yeah, they rebelled.
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279. - Even in the face of adversity,
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280. Krabs always knew how
to handle a situation.
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281. I mean, every employee was
protesting against him,
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282. but ever the diplomat,
Krabs won them back.
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283. Now, he knew he'd have
to make a sacrifice,
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284. and he made the call
to stop billing them
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285. for breathing during
working hours.
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286. Now, I know he took
a hit for that.
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287. Now, think about it.
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288. That is a constant
revenue stream.
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289. Cha-ching, that
man was selfless.
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290. - Despite numerous road
bumps, there was no denying
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291. Eugene's extreme business
methods were working.
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292. It wasn't long before the Krusty
Krab was a household name.
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293. - Next, you see frozen
Krabby Patties in stores
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294. and Krusty Krab pizzas
being delivered.
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295. It was like it was just
this unstoppable force.
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296. - Here's a kid who
started out with nothing.
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297. And now, his net worth
is in the multi-millions,
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298. if not billions, I
mean, from burgers.
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299. - Uh, you might be thinking
they're just burgers,
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300. but they're more than that.
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301. These burgers have history.
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302. These burgers have passion.
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303. These burgers have Eugene Krabs.
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304. I don't care what
restaurant you go to.
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305. You're not gonna find a
burger to compete with.
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306. - Krabs provided the entire
sea with Krabby Patties.
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307. He provided it with
dedicated employees.
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308. He provided it
with quality food.
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309. He opened the door to the
modern fast food world.
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310. And he did it against all odds.
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311. - The caveman invented the
wheel and the world changed.
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312. Ben Franklin discovered
electricity and
the world changed.
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313. And then, this humble little
crab invented Krabby Patties,
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314. and the world changed.
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315. Go ahead and say it's just
a burger, he's just a crab,
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316. but you're wrong.
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317. Eugene Krabs is a visionary.
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318. He didn't just design
the Krabby Patty.
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319. He designed the future.
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