1. - My name is Nathan Fielder,
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2. and I graduated from one of
Canada's top business schools
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3. with really good grades.
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4. Now I'm using my knowledge
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5. to help struggling
small business owners make it
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6. in this competitive world.
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7. This is "Nathan for You."
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8. Life isn't easy for smokers
these days
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9. as smoking bans
throughout America have made
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10. the outdoors the only option
for lighting up.
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11. But hit worst of all
has been the bars.
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12. And proprietors
like Ellen Sancer
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13. of the 1881 Club
in Pasadena, California,
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14. claim that smoking restrictions
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15. have caused her profits
to plummet.
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16. - We lost a lot
of our customers.
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17. Our business went down
by half.
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18. - As a smoker herself,
she's not happy.
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19. So I paid Ellen a visit
with a way
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20. she might be able to return
to those profitable glory days.
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21. In my opinion,
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22. smokers shouldn't be treated
like second-class citizens.
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23. - Absolutely.
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24. - If anything,
they should be treated better
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25. than the rest of us because
they're gonna die so young.
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26. - Or at least as well
as the rest of them.
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27. - Right, so you think
people should be allowed
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28. to smoke in here?
- Yeah.
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29. - Well, I might have a way
to make that happen.
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30. - Okay.
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31. - Right now,
California state law
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32. prohibits smoking in a business
unless it happens to be
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33. part of a theatrical production
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34. where smoking is integral
to the plot.
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35. So if Ellen added a small
audience section to her bar
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36. and then classified
every patron
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37. as an actor
in a free-form play,
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38. the 1881 Club would become
the only drinking hole in town
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39. where people
could legally smoke.
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40. - That could be possible.
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41. I never thought about turning it
around that way.
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42. - Well, most theater
is terrible.
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43. - I have seen
a few bad ones, yeah.
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44. - Yeah, so who's to say
a bar filled with smokers
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45. can't be a boundary-pushing
theatrical experience?
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46. - Right.
- In the eyes of the law.
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47. - It's an idea.
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48. It's definitely an idea.
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49. - Ellen was thrilled
at the prospect
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50. of bringing smokers back
to her bar, so the next day,
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51. I had my team bring in
a couple of theater seats
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52. to create
a small audience section
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53. and then threw up a curtain
to complete
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54. the theater experience.
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55. I also chose a title
for the play,
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56. "Smokers Allowed"
that would conveniently double
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57. to attract clientele,
then put up a sign on the door
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58. informing patrons
that by entering the bar,
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59. they're legally agreeing
to be actors
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60. in a theatrical production.
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61. So when nighttime came,
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62. I headed to some other bars in
the area to get word spreading
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63. about L.A.'s hottest new
smoking destination.
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64. You got to smoke
outside here, huh?
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65. Yeah, have you been
to 1881 Club?
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66. - They allow you
to smoke there.
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67. - Yeah, a loophole.
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68. Theater law.
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69. Yeah.
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70. - My promotional efforts
seemed to be working...
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71. All right, smokers unite.
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72. Because, within minutes,
customers began arriving
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73. at the 1881 Club for a night
of legal indoor smoking.
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74. As a final precaution,
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75. I had two women recruited
from the theater district
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76. who were interested
in seeing an exciting new play.
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77. So for two?
- For two.
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78. - Okay, you're in luck.
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79. We have two front-row seats
still available.
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80. - Very cool.
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81. - I knew an audience
would be the final piece
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82. to legitimize my production
in the eyes of the law.
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83. So with the women
in their seats,
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84. it was time
to begin the show.
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85. All right, welcome.
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86. Thank you so much
for coming.
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87. So it took a lot of work to get
this play off the ground.
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88. I don't want
to say too much
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89. 'cause I don't want to spoil
anything, but all I'll say is,
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90. I hope you enjoy this as much
as we enjoyed making it.
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91. So without further ado,
"Smokers Allowed."
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92. My plan was working great.
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93. People could now smoke freely
without the bar
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94. having to worry
about any legal repercussions.
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95. And with the audience
shoved away in the corner,
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96. hardly any customers seemed
to notice they were there.
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97. Best of all, I had never seen
Ellen look happier.
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98. So after an hour and 20 minutes
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99. when the bar crowd
started to dwindle,
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100. I decided to close the curtain
and say the play was over.
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101. All right, so that's it.
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102. Thank you so much
for coming.
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103. I hope you enjoyed
"Smokers Allowed."
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104. It was a successful evening,
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105. but then something happened
that I never expected.
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106. The audience actually
seemed to enjoy the play.
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107. - Oh, man,
they were awesome.
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108. - Yeah, yeah, they were.
- They were awesome.
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109. - It's so funny
'cause it's, like,
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110. so nothing in a way
but incredibly profound.
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111. It reminded me
of Sam Shepard.
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112. - I didn't really know
what to make of this.
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113. After all, these ladies
could be total kooks.
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114. But if what happened
in there somehow
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115. had genuine theatrical value,
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116. it could be a whole new source
of revenue for the 1881 Club.
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117. So later that week, I arranged
a meeting with the chair
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118. of the theater department
at Glendale Community College
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119. to find out if I was
actually onto something
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120. with my play,
"Smokers Allowed."
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121. - The guy by himself
stands out to me
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122. because he looks lonely.
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123. The couple stands out to me
because it tells a story
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124. that maybe
they're in a new relationship...
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125. - Uh-huh.
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126. - And I think that curiosity
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127. is what makes me want
to continue to watch.
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128. - Do you think
this has theatrical merit?
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129. - Yeah, you know,
this is "slice of life" theater,
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130. and for that aspect,
I think it's important.
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131. - Wow.
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132. I was amazed that Jeanette
saw value in my play...
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133. - It's reminiscent
of playwrights
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134. like John Patrick Shanley.
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135. - And even compared it
to the work of who I assumed
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136. were famous playwrights.
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137. It was clear
something happened that night
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138. that I couldn't ignore.
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139. So the next day,
I returned to the 1881 Club
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140. to see if Ellen was interested
in adjusting our approach.
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141. I don't know what it was,
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142. but people really responded
to this thing.
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143. - I didn't get to pay
much attention.
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144. I was busy.
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145. - I mean,
you can make good money
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146. having people smoke in here.
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147. - Right.
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148. - But you could make millions
with a hit play.
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149. - That's possible, yeah.
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150. - I mean, at this point,
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151. it's hard to know if the play
would actually be a success,
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152. but I think we'd be idiots
not to give it a shot.
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153. - Yeah, we should.
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154. - I was happy to have Ellen
on board with my new plan,
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155. but as I spent the next day
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156. going over the footage
from that night,
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157. I was no closer to figuring out
what made this play
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158. so interesting.
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159. That was until I noticed
a few exciting moments
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160. that may have gripped
the audience.
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161. At one table, there was
a couple that shared a kiss,
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162. so I knew there was
a romantic story line.
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163. There was also a moment
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164. where a man
showed off his skateboard deck
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165. while, at the same time,
a three-person selfie
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166. was happening at the bar,
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167. the perfect climactic
action scene.
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168. I didn't see it before,
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169. but this night had all
the ingredients of a hit play.
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170. So I figured the surest way
to guarantee success would be
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171. to re-create every moment
exactly as it happened.
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172. So I spent the afternoon
compiling all the audio
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173. and video footage
we had from that night
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174. and then hired a team
of professional transcribers
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175. to write down every word
that was spoken.
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176. It was a lengthy,
multi-day process,
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177. so I tried to make sure
their working environment
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178. was as comfortable
as possible.
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179. Want some apple juice?
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180. - No.
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181. - Do you want
some apple juice?
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182. - I'm fine, thank you.
- Okay, sure.
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183. When the transcription
was finally done,
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184. I had the dialogue compiled
and converted into a script
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185. and then blew up images
from our footage,
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186. so I could cast professional
actors to play each role.
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187. But since it was crucial
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188. that they were able
to embody the exact essence
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189. of the original person,
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190. I set up auditions with my top
picks for later that week.
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191. But for Ellen's role,
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192. I thought it would be simplest
if she could just play herself,
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193. so I paid her a visit to see
if she was right for the part.
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194. So you're reading for the role
of female bar owner.
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195. - Okay.
- All right.
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196. Do you want to just slate
with your name first?
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197. - My name's Ellen.
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198. - Okay,
whenever you're ready.
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199. - You did not just say that.
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200. - Yes, he did.
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201. - All right, here you go.
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202. - Thank you.
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203. - Excuse me, sweetheart.
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204. - All right, great.
Well, we'll be in touch.
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205. - Okay, great.
- Okay.
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206. - Thank you.
- Thanks.
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207. I thought
Ellen did a pretty good job,
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208. but it was only fair
to hold off on my decision
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209. until the rest of the auditions
I had scheduled were done.
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210. So you're reading for the part
of bar patron number six.
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211. - Mm-hmm.
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212. - All right,
so whenever you're ready.
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213. - Bud Light, please.
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214. - All right.
- Cool.
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215. - That's great.
You got the part.
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216. - Awesome.
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217. - As more and more actors
came in,
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218. the roles
were filling up nicely,
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219. and I was especially
blown away
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220. by an actress
who nailed the part of Ellen.
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221. - You did not
just say that.
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222. - Yes, he did.
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223. - All right, here you go.
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224. - Thank you.
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225. - Excuse me, sweetheart.
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226. - Wow,
that was really good.
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227. With every role now cast,
I gave all my actors a week
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228. to familiarize themselves
with the script
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229. and then brought them
to a church I rented
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230. for three days
of intense group rehearsal
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231. over a holiday weekend.
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232. So ready and action.
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233. - It seemed like
most of my actors
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234. had a pretty good handle
on their lines,
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235. and with a little bit
of practice,
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236. they were getting
closer to nailing the blocking
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237. of key action sequences that
happened on the original night.
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238. But as the rehearsal
went on, I became concerned
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239. about the performances
of my romantic leads.
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240. Their chemistry was the glue
holding this play together,
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241. but so far,
I wasn't buying it.
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242. So after the rest of the group
left that day,
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243. I kept the pair behind to work
with them one on one.
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244. - I'd wanna, like,
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245. personally give
your daughter a sibling.
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246. Now, I know
she'd be like, "Dad."
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247. - I would love
to do that for her.
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248. - I love you.
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249. - I love you too.
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250. - All right, stop.
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251. I really want this
to feel like a real connection,
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252. a real love story
between you guys,
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253. but I'm not getting
that sense right now.
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254. How about we try
an exercise, okay?
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255. - Okay.
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256. - Is that okay?
- Yeah, yeah, yeah.
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257. - So, Gabriel,
you stand up here.
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258. So let's try this.
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259. Look into my eyes and say,
"I love you."
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260. - Okay.
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261. I love you.
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262. - Okay, now I'm not
believing that at this point,
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263. so say it again.
- Okay.
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264. I love you.
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265. - Again.
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266. - I love you.
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267. - Again.
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268. - I love you.
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269. - Again.
Copy !req
270. - I love you.
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271. - Again.
Copy !req
272. - I love you.
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273. - Again.
Copy !req
274. - I love you.
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275. - Again.
- I love you.
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276. - Again.
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277. - I love you.
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278. - Again.
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279. - I love you.
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280. - Again.
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281. - I love you.
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282. - Again.
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283. - You have tears
in your eyes, so...
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284. - Oh, really?
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285. - Yeah.
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286. - Oh, my God.
Sorry.
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287. Um, okay.
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288. See, that—
that felt real to me.
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289. - Good.
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290. - Did it feel more real
when you did it with me
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291. than when you did it
with him?
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292. - Um, well,
I did it more times with you.
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293. - Right, but it did?
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294. - Well, so yes, yes.
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295. - Okay, so it did,
more than with him.
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296. Okay, so...
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297. You understand?
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298. - Yeah.
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299. - And what did you learn
by watching that?
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300. - That she loves you.
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301. - Well, I mean, she's—
she's acting.
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302. Yeah.
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303. So that's good.
- Yeah.
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304. - So that's what we want
from the scene.
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305. We want that type of connection.
- Okay.
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306. - I mean, does that make sense?
- Yeah.
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307. - Great.
So let's, uh, let's try that.
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308. With my expert guidance
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309. and a few more hours
of rehearsal,
Copy !req
310. the chemistry between them
was now all too real.
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311. - I love you.
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312. - I love you too.
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313. - With the actors
in good shape,
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314. my crew and I
returned to the 1881 Club
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315. to prepare
for the big premiere.
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316. Along with expanding
the audience section
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317. to seven seats,
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318. I added a selection
of branded merchandise
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319. to maximize our revenue
Copy !req
320. and increased
the cost of drinks
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321. to reflect theater prices.
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322. And after
a bit of promotion...
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323. It's a new play called
"Smokers Allowed."
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324. It's kind of
a slice of life.
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325. - Okay.
- Okay, hope to see you there.
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326. - Maybe, I don't know.
- Okay.
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327. It was finally time
for opening night.
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328. - I had no idea
if we'd get an audience,
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329. but as show time neared,
it looked like
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330. we might have a sellout
on our hands,
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331. as a line comprised mostly
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332. of family and friends
of the actors
Copy !req
333. began filling up the seats.
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334. Meanwhile, backstage was abuzz
with my cast running lines
Copy !req
335. and getting
some final touch-ups.
Copy !req
336. But before we could begin,
I still had the tough task
Copy !req
337. that I'd been putting off
of breaking the news to Ellen
Copy !req
338. that she didn't
get the part.
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339. So opening night.
- Yeah.
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340. - Are you excited?
- Yeah, I am.
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341. I'm looking forward to it.
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342. - Before we begin, I just want
to say your audition was great.
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343. - Thank you.
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344. - Unfortunately, it wasn't quite
what I was looking for,
Copy !req
345. for the role
of female bar owner.
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346. - Right, no problem.
I understand.
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347. - Okay, so that being said,
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348. I'd like to introduce you
to Amy.
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349. She's the actress
that will be playing you.
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350. - All right.
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351. - And I think you'll find
she really honors the character.
Copy !req
352. Amy, do you want to show her
a bit of your Ellen?
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353. - Nice to see you.
Can I get you a drink?
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354. - Yeah,
that sounds good.
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355. - All right,
so you guys want to switch out?
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356. - Okay.
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357. - Even though
Ellen wouldn't be in the play,
Copy !req
358. I still wanted her
to enjoy the show,
Copy !req
359. which is why
I had a front-row seat
Copy !req
360. in the audience reserved
especially for her.
Copy !req
361. With just a few minutes
until show time,
Copy !req
362. I had a final look-over
to ensure that every prop
Copy !req
363. and every actor was
in the exact right position,
Copy !req
364. and once the scene was set,
we were ready to begin.
Copy !req
365. Hello, everyone.
- Hello.
Copy !req
366. - Thank you—
thank you so much for coming.
Copy !req
367. We're very excited.
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368. I'm always hesitant
to say too much
Copy !req
369. 'cause I don't want
to spoil anything,
Copy !req
370. but I'll just say
I hope you enjoy this play
Copy !req
371. as much as we enjoyed
making it.
Copy !req
372. So, without further ado,
"Smokers Allowed."
Copy !req
373. - It was
such an amazing feeling
Copy !req
374. to see my play finally launch,
and 20 minutes in,
Copy !req
375. it was clear
our rehearsals had paid off,
Copy !req
376. as my actors were able to stay
faithful to the original night,
Copy !req
377. matching the dialogue
and actions
Copy !req
378. as closely as possible.
Copy !req
379. - But instead
I stay at home,
Copy !req
380. and I watch "The Real Housewives
of New York City."
Copy !req
381. Have you ever seen that?
Copy !req
382. - And I could sense
that the audience
Copy !req
383. was really connecting
with their performance.
Copy !req
384. My romantic leads
had finally found a chemistry
Copy !req
385. that felt as genuine
as the love
Copy !req
386. that real-life couple
they were playing shared.
Copy !req
387. But all this
would mean nothing
Copy !req
388. if the play's climax
didn't land,
Copy !req
389. the guy showing off
his skateboard deck
Copy !req
390. while a three-person selfie
happened at the same time.
Copy !req
391. The audience was on the edge
of their seats,
Copy !req
392. craving something to put this
over the top,
Copy !req
393. and I'm happy to say
we delivered.
Copy !req
394. It was a strong first showing
for the entire cast,
Copy !req
395. and I was hopeful this would be
a real money-maker
Copy !req
396. for the 1881 Club.
Copy !req
397. So once the play was done
and the cast took their bows,
Copy !req
398. I felt compelled
to express my gratitude
Copy !req
399. for everyone's support.
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400. Ah.
Copy !req
401. Thank you so much
for coming out.
Copy !req
402. On behalf of the cast
and myself,
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403. we're so amazed
at this turnout.
Copy !req
404. Now even though
a lot of the characters
Copy !req
405. you saw in the play tonight
were smoking,
Copy !req
406. it's important
to remember that smoking
Copy !req
407. does kill over 400,000 Americans
per year.
Copy !req
408. Another 8.6 million
live with a serious illness
Copy !req
409. that was caused by smoking
or secondhand smoke.
Copy !req
410. So think before you light up.
Copy !req
411. Thank you so much
for coming out, and good night.
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412. My play was
a bona fide success,
Copy !req
413. and I was so proud of my cast
Copy !req
414. for giving
such a memorable performance
Copy !req
415. the audience
would never forget.
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416. - I would probably not
recommend it to anybody
Copy !req
417. as far as saying
it's a really good show.
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418. - The response
was overwhelming,
Copy !req
419. but the only opinion that
really mattered was Ellen's.
Copy !req
420. So once the bar cleared out,
Copy !req
421. I nervously checked in with her
to get her thoughts.
Copy !req
422. So, um...
Copy !req
423. what did you think
of the play?
Copy !req
424. - It was okay.
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425. It was a little boring as far
as I was concerned, but...
Copy !req
426. - So you didn't like it?
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427. - Not particularly.
Copy !req
428. It wasn't—it just wasn't—
Copy !req
429. they were
just sitting there.
Copy !req
430. Nobody was really
doing anything.
Copy !req
431. - So does that mean you're not
going to keep doing it here?
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432. - I doubt it.
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433. Seriously doubt it.
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434. Our customers come in here
to watch sports, watch TV,
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435. not just to sit and watch
somebody sit there smoking.
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436. - All right, well...
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437. I appreciate your honesty.
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438. - I appreciate you trying.
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439. - Ellen saying she didn't want
to do my play anymore
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440. was the ultimate blow.
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441. After all my hard work,
I felt sad and rejected.
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442. But I realized that maybe
there was still a way
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443. to get the feeling
I was hoping for.
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444. So... what'd you think
of the play?
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445. - I thought it was brilliant.
- Really?
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446. - Yeah, I really did.
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447. - And you're gonna
keep doing it here?
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448. - Without a doubt.
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449. - So you really liked it?
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450. - I loved it.
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451. - Say that again.
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452. - I loved it.
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453. - Again.
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454. - I loved it.
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455. - Say it again.
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456. I knew this wasn't real,
but her looking at me
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457. in the eyes...
- I loved it.
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458. - And saying these words
was strangely satisfying.
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459. Like, I know it's fake,
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460. but it feels really good
to—to hear.
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461. - It's not fake.
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462. I loved it.
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463. - They say reality
is what you make of it,
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464. so in a world
that's cruel and hurtful,
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465. who's to say
mine can't be nice?
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466. Okay, thanks.
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467. - Well, congratulations
and good luck.
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468. - Hit me—hit me
in the back with it, dude.
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469. Seriously, come on.
- I just want to be home.
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470. - Neither were we.
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471. - We actually saw some guy
with a PBR grip tape.
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472. - Really?
- Yeah.
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473. - Awesome.
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474. He was just talking
about that too.
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475. - Hanging out
with a mail-order bride?
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476. - Oh, look,
this one's doing them too.
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477. - At least you know
you have a place.
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