1. Did you know there was a
time when an electric jolt
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2. was the way to cure impotence?
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3. The current is
supposed to send energy
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4. to the seminal glands, fire
'em up, and get 'em going.
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5. Or when doctors would replace
your skin with an animal's?
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6. Sheep, dogs,
rabbits, chickens,
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7. as long as it's got skin,
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8. it's fair game for
doctors to use.
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9. Or that coffee used
to go up the other end?
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10. He has a thriving
practice on Park Avenue.
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11. People are lining up
for his coffee enemas.
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12. Why coffee?
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13. These are the
things we used to do,
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14. for fun, for money, or
maybe out of boredom,
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15. that we'll never see again.
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16. Were they dangerous? Certainly.
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17. Deadly? Occasionally.
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18. But, boy, wasn't it exciting?
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19. They say that necessity is
the mother of invention.
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20. Well, the need to find a
safe, effective painkiller
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21. was a big motivator for
19th century doctors.
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22. And what they came up with
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23. is a name you're
sure to recognize.
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24. After the Civil War, a
lot of injured soldiers
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25. are given a painkiller
called morphine.
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26. And not surprisingly, many of
them become addicted to it.
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27. At the end of the 1800s,
chemists around the world
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28. are trying to make a
synthetic version of morphine
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29. that isn't as addictive.
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30. There are two chemists in
Europe who find a way to do it,
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31. C.R. Wright in England
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32. and, later, Felix
Hoffmann in Germany.
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33. Because Wright
discovers the formula first,
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34. Hoffman can't get a patent.
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35. For most chemists, this
would be a deal breaker,
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36. but not for Felix Hoffmann.
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37. Hoffman works for a large
pharmaceutical company
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38. that's willing to take a risk.
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39. In 1897, instead of
applying for a patent,
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40. they trademark their
synthetic morphine.
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41. A trademark doesn't
protect the invention.
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42. It protects the name
so no one can copy it.
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43. They call it heroin.
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44. Now I know what
you're thinking.
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45. You're thinking, they don't
mean like heroin heroin.
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46. It's just, like, called heroin.
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47. No, no, it's called heroin
because it is heroin heroin.
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48. They're selling it as
Heroin with a capital H,
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49. like a brand name,
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50. to make the appeal of
the product greater.
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51. This new wonder drug
goes into mass production
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52. and is exported
around the world,
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53. including, of course,
to the United States.
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54. It's advertised as safe
and not habit-forming.
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55. You could walk into
a pharmacy and say,
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56. "Give me a bottle of Heroin,"
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57. and the pharmacist
would be like,
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58. "Yes, I just got a new shipment
of heroin in yesterday."
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59. And then they would
just sell it to you.
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60. Heroin comes
out at a perfect time.
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61. Not only is it an
effective painkiller,
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62. it is also great
for something else.
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63. At the turn of the century,
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64. there's a massive global
outbreak of tuberculosis,
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65. a bacterial infection
that affects the lungs
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66. and causes a nasty cough.
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67. And it's particularly
rough in the US.
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68. And what does
capital H Heroin do?
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69. It soothes a cough.
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70. So in the early 1900s,
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71. they're selling heroin
as a cough syrup.
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72. Presumably, your
cough would go away
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73. or you would still have it
and just not notice or care.
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74. So heroin, like the codeine
in our cough suppressants,
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75. is an opiate and it
makes you sleepy,
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76. so it could work for a cough.
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77. But it would not
be my first choice.
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78. Look at the
charming little label.
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79. Compressed tablets
containing 24 grains each
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80. of heroin hydrochloride.
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81. Directions, take two
or three tablets.
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82. I mean that is,
it's totally legit.
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83. What could go wrong?
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84. Heroin is touted as
this great solution
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85. to the morphine
addiction problem.
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86. And there's an
organization in Boston
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87. that gives free heroin
to morphine addicts,
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88. hoping that it will help
them break the habit.
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89. The solution to help people
with a morphine addiction
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90. is heroin.
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91. The results
are disastrous.
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92. What they end up doing is
just creating deeper addiction.
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93. Unintended, but that's
the consequence.
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94. Patients end up needing
higher and higher doses
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95. to get the same fix.
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96. And it's basically
completely backfiring.
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97. Within about a decade
of heroin entering the US,
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98. it's being used as
a recreational drug.
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99. And by 1914, addicts are
knocking on hospital doors
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100. desperately searching
for treatment.
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101. Things get so bad
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102. that the original
company that makes heroin
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103. voluntarily takes
it off the market.
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104. But that doesn't stop other
illicit and generic versions
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105. from being available
in the marketplace.
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106. The gang
dilutes the heroin,
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107. packages it for sale to drug
addicts all over the country.
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108. Doctors and chemists
are realizing
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109. that heroin is not
a great solution,
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110. that maybe even heroin is
more addictive than morphine.
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111. In an effort to curb both
its legal and illegal use,
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112. Congress passes the
Heroin Act of 1924.
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113. This makes the
manufacturer, importation,
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114. and possession of heroin
illegal in the United States,
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115. even for medical use.
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116. The brand name Heroin
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117. was derived from a German
word which means heroic.
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118. And though heroin turned
out to be less than heroic,
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119. in the late 1800s, there
was a new hero on the scene,
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120. electricity.
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121. And at the time, it was
innovative, exciting,
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122. and people were figuring out
all sorts of interesting things
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123. they could do with it.
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124. It's the 19th century
and all things electricity
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125. are fascinating the public.
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126. Edison is going full steam with
wiring cities like New York
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127. and creating power plants
and the light bulb.
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128. And electricity becomes
a panacea, a cure-all.
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129. There's this fascination
between electricity
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130. and its possible
health benefits.
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131. If it can power our
fledgling industrial world,
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132. what if it could power the body?
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133. Soon, people are creating
electrical devices
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134. for all sorts of ailments,
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135. up to and including
erectile dysfunction.
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136. At the turn of the century,
impotence was a big mystery.
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137. They didn't know what caused it.
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138. They thought maybe
if we could stimulate
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139. more sperm in your
system some way,
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140. we could get you
revitalized again.
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141. There's no doubt in
my mind that impotence
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142. is probably one of
the worst things
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143. that could happen to a dude.
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144. If I found myself in a situation
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145. where I was literally impotent,
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146. I would go to any
lengths to cure that.
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147. In the 1890s, one
solution is an electric belt.
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148. Advertisements for
these electrical belts
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149. claim that they can cure
all sorts of ailments,
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150. back aches, kidney pain.
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151. And they also coyly
allude to the fact
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152. that the electrical belt might
be able to help weak men.
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153. And we all know what
that's code for.
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154. The way it's supposed to work
is the battery-powered belt
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155. has electrodes that are
connected directly to the organ.
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156. And these electrodes
are to deliver
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157. a, quote, "soothing current
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158. to the delicate
nerves and fibers."
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159. And they claim that the current
is supposed to send energy
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160. to the seminal glands,
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161. fire 'em up, and get 'em going.
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162. These electrical belts
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163. are the height of
sophistication of the time.
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164. Pretty soon, there's plenty
of options to choose from.
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165. So fierce is the competition
that there emerges
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166. a so-called battle of the belts.
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167. Manufacturers run ad campaigns
starring leading actors,
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168. well-known doctors,
and they all claim
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169. that this belt generates,
quote, "a health-giving current
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170. to the whole system."
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171. The thing basically looks
and is a torture device,
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172. but clearly, the
testimonials work
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173. because between
the 1890s and 1920,
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174. they sell thousands
of these things.
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175. And they're usually
bought through catalogs
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176. like the ones from Sears.
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177. But these belts
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178. aren't all they're
cracked up to be.
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179. Metals that these
electrodes are composed of
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180. leave behind a corrosive salt
that tends to burn the skin.
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181. So now, not only are
these men impotent,
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182. they're covered in
sores and are in pain.
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183. The electric belts remain in
vogue for a very short time.
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184. By 1910, the American
Medical Association
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185. deems it a quackery
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186. and they are pretty much
removed from the market.
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187. Electrification turned out
not to be the ideal solution,
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188. but it was far from
the only extreme remedy
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189. to hit the market.
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190. For many, being a
red-blooded American male
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191. has always meant displaying
confidence, vigor,
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192. and a certain
ability to perform.
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193. Well, if you're having
trouble in that area,
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194. in 1918, all that stood
between these problems
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195. and a whole new you was a
highly promising new surgery.
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196. In the 1800s, when
people think of impotence,
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197. they think of it as
a depletion of sperm.
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198. Therefore, doctors will
prescribe to not masturbate
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199. as that is a waste of your sperm
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200. and could yield more impotence.
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201. Furthermore, doctors
will prescribe
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202. so-called cures like opium,
or bleeding, or quinine.
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203. A doctor
named John Brinkley
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204. comes up with a more
permanent solution.
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205. Imagine you have a problem,
and you go to the doctor,
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206. and the doctor says,
"I can help you,
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207. and the way I am gonna do that
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208. is by slicing open your
scrotum and putting,
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209. like, little nut-sized goat
testicles inside of you.
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210. John Brinkley,
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211. who's supposed to be this
super sophisticated doctor
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212. with this super star degree,
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213. he has this procedure
to sew a goat's testicle
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214. into a man's scrotum.
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215. Brinkley assures
his willing patient
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216. that the goat's sex gland
will naturally bond
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217. with his organs and
his blood vessels
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218. and become a functioning
part of his body.
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219. And so he gains a
big, big following.
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220. People beat a path to his
door for this procedure.
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221. There is such a demand
for Dr. Brinkley's services
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222. that he branches out.
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223. He thinks what's
good for the goose
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224. must be good for the gander,
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225. so he comes up with
the brilliant idea
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226. of transplanting goat
ovaries into female patients
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227. to help them deal with
their pregnancy issues.
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228. People were so desperate
to fix these problems,
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229. Brinkley was charging
people $750 a procedure,
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230. which is $12,000
in today's money.
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231. Despite the price,
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232. thousands are flocking
to his clinic for a cure,
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233. and it raises suspicion at the
American Medical Association.
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234. Morris Fishbein, the editor
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235. of the Journal of the
American Medical Association,
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236. soon wages a personal
and medical crusade
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237. against Dr. Brinkley as a fraud.
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238. It turns out that,
quote, "Dr. John Brinkley"
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239. isn't even a real doctor.
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240. His degree is from
a sham university.
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241. Goat transplants are bad enough,
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242. but dude isn't even
a trained surgeon.
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243. He's just out here wilding,
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244. slicing through scrotums,
ruining people's lives.
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245. Any success stories reported
by Dr. Brinkley's patients
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246. is likely due to
the placebo effect.
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247. It's basically a mind trick.
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248. They were not really cured,
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249. but they led
themselves to believe
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250. that they had been cured.
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251. Think about it.
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252. Who's gonna come forward in
the 1920s, or even today,
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253. and say that their
goat testicle implants
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254. designed to treat
impotency didn't work
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255. and so now they want a refund?
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256. No one.
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257. By 1930, Brinkley's
medical license was revoked
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258. and he was forced to
reimburse millions of dollars
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259. to patients he defrauded.
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260. Most people trusted
their doctor's advice
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261. when they were told
they needed surgery
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262. or to take a prescription.
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263. So who would
question their doctor
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264. when they recommended the
newest medical remedy,
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265. a nice, smooth cigarette?
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266. You just have to
remember that the past
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267. can sometimes be a foreign land.
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268. And in the 1950s, half
of all Americans smoked.
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269. Cigarettes were everywhere.
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270. You get on a plane, there
was a smoking section.
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271. In class, in college,
you could smoke.
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272. You would walk into a hospital
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273. and there'd be ashtrays
in the waiting room.
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274. In the hospital rooms,
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275. there'd be an ashtray
next to the bed.
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276. Like, there was cigarette
smoking literally everywhere.
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277. There were even vending
machines for cigarettes.
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278. Kids today, they
can't even imagine.
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279. These days, the message
on smoking is clear.
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280. It's bad for you.
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281. But back in the day, the
message was very different.
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282. Tobacco ads start
ramping up in the 1800s,
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283. but their content is unlike
anything we'd see today.
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284. Do you suffer from asthma?
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285. Have you tried Cigares de Joy?
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286. Have a head cold, hay fever,
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287. or all diseases of the throat?
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288. Give a try to
Marshall's Cigarettes.
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289. In the 1800s, it's
believed that asthma
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290. and respiratory problems stem
from a buildup of phlegm.
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291. So what better way to cure
it than to smoke tobacco
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292. mixed with herbs?
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293. I mean, think about it,
you're inhaling the cure
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294. right into your lungs.
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295. Early cigarette
ads lean into these ideas.
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296. Tobacco is a remedy.
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297. To show just how
harmless tobacco is,
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298. the promotions around
Joy's Cigarettes
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299. say that they're suitable
for women and children.
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300. Imagine giving a
10-year-old a cigarette
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301. for an asthma attack.
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302. It's so deeply
counterintuitive
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303. to today's sensibilities,
it's just bonkers.
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304. But tobacco companies
have done some homework
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305. when it comes to health claims,
in their own unique way.
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306. In the late 1920s, the
American Tobacco Company,
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307. the manufacturer of the famed
Lucky Strike cigarettes,
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308. hire an ad agency who
mails cartons of cigarettes
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309. to thousands and
thousands of doctors,
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310. with an attached survey
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311. asking whether Lucky
Strike cigarettes
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312. are less irritating to
sensitive and tender throats
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313. than other brands of cigarettes.
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314. You're getting a
free carton of smokes,
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315. you know, you're
more inclined to say,
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316. "Sure, I'd recommend them."
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317. They get back about
21,000 of these surveys
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318. where doctors say, "Yes, we
recommend Lucky Strikes."
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319. And they use that as a marketing
and advertising campaign.
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320. Absolutely ingenious.
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321. Incredibly unethical,
but absolutely genius.
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322. American tobacco's
campaign is so successful
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323. it spurs an advertising war.
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324. Camel decides to take a page
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325. out of their
competitors' playbook
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326. and starts sending
cartons of cigarettes
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327. to loads upon loads of doctors,
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328. and then they release a
bold ad campaign that says,
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329. "More doctors smoke Camel
than any other cigarette."
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330. True or not, it didn't matter.
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331. At this time, the
advertising industry
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332. is completely unregulated,
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333. so companies were free to
make any claim they wanted.
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334. Did you say I'll feel
better smoking Philip Morris?
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335. Yes,
you'll feel better.
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336. In major cities
across the country,
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337. tobacco execs are setting
up hospitality booths
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338. at medical conventions.
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339. And they are passing out
free cartons of cigarettes
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340. to the doctors there.
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341. And these doctors, they're
lining up to get them.
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342. The R. J. Reynolds Company
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343. sets up a medical
relations division.
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344. This is a tobacco company
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345. with a medical
relations division.
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346. Their aim is pretty simple.
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347. They wanna get doctors
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348. to recommend smoking
to their patients.
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349. And the craziest thing
is that it works.
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350. By 1953, more than
half of America's
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351. physicians are smokers.
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352. And they are encouraging
their patients
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353. to become smokers too.
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354. Just imagine you
go to your doctor,
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355. and he's taking a
pull of a cigarette,
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356. and he's advising you that
you should smoke yourself
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357. to calm your nerves.
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358. And not only are they
just recommending this
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359. to regular people,
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360. they're also recommending
this to pregnant women.
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361. Obviously now we know that
smoking during pregnancy
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362. is an absolute no-no.
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363. But in the 1940s and the 1950s,
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364. doctors are actually
encouraging women to smoke
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365. as a means of
calming their nerves
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366. and keeping the weight off.
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367. The recommendation
is relatively short-lived.
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368. In 1964, the surgeon
general issues a warning
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369. laying out all the
dangers of smoking.
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370. The medical profession at large
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371. really takes a measure
of how dangerous
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372. and how unhealthy
smoking can be.
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373. The government didn't
just go after cigarettes.
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374. In 1971, they also came for
the advertising industry,
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375. banning cigarette commercials
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376. on television and
radio to this day.
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377. According to Mary Poppins,
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378. a spoonful of sugar helps
the medicine go down.
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379. But back in the day,
some doctors believed
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380. that for medicine to be
effective, it needed to go up.
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381. People have a very
different understanding
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382. of gastric health
in the 21st century
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383. than they have in
centuries gone by,
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384. especially the way people viewed
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385. the excretory parts of the body.
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386. In the 1920s, the colon
has a really bad rap.
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387. It's considered dirty,
it's never cleaned,
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388. it's like the sewer
of the human body.
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389. The common belief of
doctors at this time
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390. was essentially that all of
the contaminants in the colon
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391. could eventually pass
into the bloodstream
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392. and cause catastrophic
illness throughout the body.
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393. Physicians are
administering enemas
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394. for all sorts of ailments,
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395. headaches, indigestion,
heart palpitations.
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396. And Americans are buying it.
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397. The 1920s and '30s are known
as the golden age of purgation.
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398. To get the
maximum purging effect,
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399. doctors start adding ingredients
to their enema treatments.
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400. Max Gerson is a German doctor
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401. who experiments with all kinds
of nutritional interventions
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402. to treat his own headache.
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403. And he starts to
think about the fact
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404. that caffeine constricts
blood vessels.
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405. So what does he do?
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406. He adds coffee to an enema.
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407. If I was gonna pick
something to use as an enema,
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408. why coffee?
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409. Gerson's belief
is that the coffee
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410. triggers sort of a domino
theory of detoxification.
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411. The coffee enema
stimulates the liver,
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412. which then produces more bile.
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413. The bile then helps
flush more toxins
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414. through the gallbladder,
through the small intestine,
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415. through the large intestine,
and then out the body.
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416. Gerson not only says
that this coffee enema
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417. could cure migraines
and indigestion,
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418. he also claims that it could
cure tuberculosis and cancer.
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419. Strangely enough,
coffee enemas
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420. seem to be a magic cure-all
that people can't get enough of.
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421. He has a thriving
practice on Park Avenue.
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422. He's on the staff at Gotham
Hospital in New York City.
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423. He's even backed by
the Robinson Foundation
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424. for cancer research.
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425. People are practically lining
up for his coffee enemas.
Copy !req
426. The only catch is
that there's no evidence
Copy !req
427. that this actually works.
Copy !req
428. The National Cancer Institute
Copy !req
429. decides to investigate
10 of Dr. Gerson's cases,
Copy !req
430. and they find no evidence
Copy !req
431. of any efficacy of
his cures for cancer.
Copy !req
432. It's basically determined
Copy !req
433. that Gerson is
completely full of it.
Copy !req
434. Not only are coffee enemas
particularly ineffective,
Copy !req
435. they're unbelievably dangerous.
Copy !req
436. They can cause damage to
the rectum, the colon,
Copy !req
437. they can cause nerve damage,
Copy !req
438. and they can cause terrible
burns if the coffee is hot,
Copy !req
439. which is kind of, like, obvious.
Copy !req
440. Despite Dr. Gerson's claims,
Copy !req
441. people determined they'd rather
have their coffee in a cup.
Copy !req
442. That doesn't mean that
beverages were off the table
Copy !req
443. for medical purposes.
Copy !req
444. Take a pair of Canadian doctors
Copy !req
445. who were desperate to
fight cholera in the 1850s.
Copy !req
446. Cholera is a
really destructive,
Copy !req
447. incredibly debilitating
intestinal sickness.
Copy !req
448. It causes agonizing cramping,
massive dehydration,
Copy !req
449. and terrible diarrhea.
Copy !req
450. And it's so severe
Copy !req
451. a person can die within
hours of contracting it.
Copy !req
452. In 1854,
Copy !req
453. Toronto doctors James
Bovell and Edward Hodder
Copy !req
454. are desperately
searching for a cure.
Copy !req
455. White blood cells
had been discovered
Copy !req
456. about a decade
earlier in Europe,
Copy !req
457. and Dr. Bovell was investigating
their effects on disease.
Copy !req
458. Dr. Hodder comes
up with the idea
Copy !req
459. that maybe he could
cure cholera patients
Copy !req
460. with blood transfusions.
Copy !req
461. But Bovell was sort of
like, "Dude, it's a pandemic.
Copy !req
462. What if the people
are actually sick
Copy !req
463. and this blood is no good?"
Copy !req
464. Dr. Hodder starts wondering
Copy !req
465. if there's some sort of
substitute they can use.
Copy !req
466. And because Dr. Hodder was
only as advanced as the 1850s,
Copy !req
467. he decides that the liquid
to use for blood transfusions
Copy !req
468. is milk.
Copy !req
469. They have a
very specific reason
Copy !req
470. why they think their
idea will work.
Copy !req
471. It sounds crazy right
now, but it's the 1850s,
Copy !req
472. and they're sort of
like, "Milk is white,
Copy !req
473. white blood cells are
white, it's the same."
Copy !req
474. The doctors
need a human subject.
Copy !req
475. And in the middle of
a cholera outbreak,
Copy !req
476. desperate patients are
eager for any solution.
Copy !req
477. A farmer turns
up at the hospital
Copy !req
478. extremely sick with cholera
Copy !req
479. and willing to let them do
the first milk transfusion.
Copy !req
480. They take this guy
Copy !req
481. into this shack that they
were using for smallpox
Copy !req
482. and then they get a
cow, like, in the room.
Copy !req
483. These doctors collect the milk
Copy !req
484. and they inject it
into the man's veins.
Copy !req
485. Now, at first, nothing happens.
Copy !req
486. So they give him more
milk, and more milk.
Copy !req
487. Ultimately, they give him 12
ounces of milk intravenously.
Copy !req
488. And miraculously, his
symptoms start reversing.
Copy !req
489. His color comes
back to his face,
Copy !req
490. his pulse returns to normal.
Copy !req
491. This is working.
Copy !req
492. They repeat this procedure
the following day with a woman
Copy !req
493. and see the same
sort of recovery.
Copy !req
494. Milk transfusions
seem like the safe
Copy !req
495. and effective treatment
people have been hoping for.
Copy !req
496. There's so much excitement
about this process.
Copy !req
497. And they try it on
five more patients
Copy !req
498. who all end up totally dying.
Copy !req
499. It didn't work.
Copy !req
500. But because there have
been some successes,
Copy !req
501. milk transfusions
become fairly popular
Copy !req
502. in terms of treating cholera.
Copy !req
503. They also become a popular
way to treat tuberculosis
Copy !req
504. and other infections.
Copy !req
505. The lucky ones complain
about new ailments,
Copy !req
506. like chest pain and headaches.
Copy !req
507. The other ones not so lucky,
Copy !req
508. they enter into a
coma and not wake up.
Copy !req
509. But to be fair,
back in the day,
Copy !req
510. transfusions are still a
little bit of high science
Copy !req
511. and there's still a lot
more to learn about them.
Copy !req
512. Half a century later,
Copy !req
513. when doctors finally
understood blood types,
Copy !req
514. a doctor from Ohio created
the transfusion methods
Copy !req
515. that surgeons rely on today.
Copy !req
516. The late 20th
century was notorious
Copy !req
517. for bizarre weight loss
fads, peaking in the 1980s.
Copy !req
518. But for one weight loss product,
Copy !req
519. the story started a
few decades earlier.
Copy !req
520. In the 1920s, there
was a whole diet culture
Copy !req
521. that existed then, and
it was almost exclusively
Copy !req
522. about diet restriction, and
they called it reducing.
Copy !req
523. Doctors are
advising their patients
Copy !req
524. to reduce their size
through diet and exercise.
Copy !req
525. But it's kind of a crappy time
to have to be counting calories
Copy !req
526. because this is when the
American food landscape
Copy !req
527. has just unleashed PEZ candies,
and the Charleston Chew,
Copy !req
528. the Baby Ruth, the
Reese's Peanut Butter Cup.
Copy !req
529. So there's a real desire
for a silver bullet.
Copy !req
530. Can I just take a pill or a shot
that'll make me lose weight?
Copy !req
531. So in 1941, the Carlay Company
Copy !req
532. comes out with the most
amazing product ever,
Copy !req
533. Carlay's reducing candy.
Copy !req
534. It's called reducing candy
Copy !req
535. because it helps you
reduce your size, right?
Copy !req
536. It helps you lose weight.
Copy !req
537. It comes in multiple flavors.
Copy !req
538. There's peanut butter,
butterscotch, chocolate,
Copy !req
539. chocolate mint, and caramel.
Copy !req
540. And it's like a
fudge consistency.
Copy !req
541. So the idea is it's not
so much a magic pill
Copy !req
542. but a yummy treat
that you can enjoy.
Copy !req
543. So how does
this reducing candy work?
Copy !req
544. Carlay's secret ingredient
is called benzocaine.
Copy !req
545. And if that sounds familiar,
Copy !req
546. it's because it's
the active ingredient
Copy !req
547. in products like Orajel.
Copy !req
548. Benzocaine causes numbing.
Copy !req
549. And if you were to put
this stuff in your mouth
Copy !req
550. and on your lips, it
would cause numbness.
Copy !req
551. The thinking is if you eat
a reducing candy before meals,
Copy !req
552. it will numb your taste buds.
Copy !req
553. And because you can't
taste much of anything,
Copy !req
554. you're gonna eat less.
Copy !req
555. So as they start to
market this product,
Copy !req
556. they do what a lot of companies
do, they go to celebrities.
Copy !req
557. So it's Hedy Lamarr
and Zsa Zsa Gabor.
Copy !req
558. And they just seem to be
leading the perfect life.
Copy !req
559. They can have this yummy
candy and look fabulous.
Copy !req
560. Sales of Carlay's
reducing candy keep growing.
Copy !req
561. And by the early 1980s, Carlay
is one of the top sellers
Copy !req
562. in the $10 billion a
year diet industry.
Copy !req
563. But they're about
to hit a major snag.
Copy !req
564. Shakespeare once said,
"What's in a name?"
Copy !req
565. The truth is that
a name means a lot.
Copy !req
566. Carlay's product had a name
Copy !req
567. that had worked
amazingly for 40 years,
Copy !req
568. until it didn't anymore.
Copy !req
569. Why not try Ayds?
Copy !req
570. Delicious tasting Ayds candy.
Copy !req
571. Ayds helps you
stay the way you wanna be.
Copy !req
572. Fate throws them a
pretty big curve ball.
Copy !req
573. Carlay's reducing
candy has been sold
Copy !req
574. under the same brand
name since the 1940s.
Copy !req
575. Before
reducing, see your doctor,
Copy !req
576. then get Ayds.
Copy !req
577. Ayds, A-Y-D-S.
Copy !req
578. I kid you not.
Copy !req
579. Can you imagine an arthritis
cream called cancer?
Copy !req
580. Oh, it's my new chocolate
bar. I call it Covid.
Copy !req
581. No one's gonna buy it.
Copy !req
582. Now here we are in the 1980s.
Copy !req
583. Ayds means something
really different.
Copy !req
584. As the AIDS epidemic grows,
people's fears increase,
Copy !req
585. and sales of Ayds, the diet
candy, start to plummet.
Copy !req
586. The company's CEO
Copy !req
587. lobbies to have the name
of the disease changed.
Copy !req
588. When that doesn't work,
Copy !req
589. he spends a quarter
of a million dollars
Copy !req
590. to rebrand as Diet Ayds.
Copy !req
591. It doesn't work either.
Copy !req
592. Ayds Reducing Candy finally
stopped production in 1985,
Copy !req
593. probably for the best.
Copy !req
594. If only candy could
numb you during surgery
Copy !req
595. in the early 1900s.
Copy !req
596. To finally stop the pain
on the operating table,
Copy !req
597. they had to turn to
something far different.
Copy !req
598. For centuries,
the very idea of an operation
Copy !req
599. is enough to strike fear
into the hearts of patients.
Copy !req
600. I watch Civil War movies,
Copy !req
601. and there's always some guy
with a belt in his mouth
Copy !req
602. or biting on a bullet,
Copy !req
603. while some sawbones is
just going to town,
Copy !req
604. cutting off that leg and
tossing it onto a pile of legs.
Copy !req
605. It isn't until
the late 19th century
Copy !req
606. that doctors find ways to
relieve pain during operations.
Copy !req
607. The first successful
surgery with anesthesia
Copy !req
608. is performed in 1846
when a Bostonian dentist
Copy !req
609. uses a gas called ether
to sedate a patient.
Copy !req
610. The following year, an
obstetrician in Scotland
Copy !req
611. ended up using chloroform
Copy !req
612. on a patient
experiencing labor pains.
Copy !req
613. In 1863, a New York professor
popularizes nitrous oxide.
Copy !req
614. The problem with
all of these though
Copy !req
615. is they're all
general anesthesia.
Copy !req
616. You're completely knocked out,
Copy !req
617. and you're walking
a really fine line
Copy !req
618. between life and death if you
administer the wrong dosage.
Copy !req
619. Doctors
are on the lookout
Copy !req
620. for something a
little more localized
Copy !req
621. and a little less fatal.
Copy !req
622. And Dr. Karl Koller from
Austria has just the thing,
Copy !req
623. cocaine.
Copy !req
624. Koller understands the
numbing effects of cocaine
Copy !req
625. and decides to
use it in surgery.
Copy !req
626. The particular
thing about Dr. Koller
Copy !req
627. is that he's an ophthalmologist.
Copy !req
628. He's injecting cocaine
into people's eyeballs.
Copy !req
629. Today that kind
of sounds insane,
Copy !req
630. but at the time
it's revolutionary.
Copy !req
631. By injecting cocaine
directly in the eye,
Copy !req
632. he can stabilize a patient
enough to operate in a place
Copy !req
633. where no one could
ever operate before.
Copy !req
634. So William Halsted,
Copy !req
635. an American doctor,
hears about this
Copy !req
636. and says, "Oh, well, if
it works with the eye,
Copy !req
637. maybe it works with
other parts of the body."
Copy !req
638. Halsted starts
experimenting on himself
Copy !req
639. and then invites
colleagues to join him.
Copy !req
640. Pretty soon, they're
all injecting
Copy !req
641. their peripheral nerves
Copy !req
642. to see if other parts of
the body will go numb,
Copy !req
643. not just their eye.
Copy !req
644. And they realize,
wow, this works, right?
Copy !req
645. This solves a major problem.
Copy !req
646. So they start using
cocaine as an anesthesia.
Copy !req
647. Dr. Holsted
Copy !req
648. thinks he found the holy
grail of anesthesiology,
Copy !req
649. except for one little detail.
Copy !req
650. Halsted and his colleagues
Copy !req
651. become completely
addicted to cocaine.
Copy !req
652. Two of his colleagues
die within months.
Copy !req
653. Halsted himself spends
the rest of his life
Copy !req
654. in and out of recovery.
Copy !req
655. Despite the wealth
of information
Copy !req
656. that he garners from
his investigations,
Copy !req
657. he only publishes one paper,
Copy !req
658. who's rambling incoherence
probably suggests
Copy !req
659. that Halsted was high
at the time of writing.
Copy !req
660. In 1914, the
government makes cocaine
Copy !req
661. an illegal substance.
Copy !req
662. But you still have to
credit Dr. Halsted.
Copy !req
663. The modern medical field
would not be where it is
Copy !req
664. and what it is without him.
Copy !req
665. The good doctor's risk-taking
Copy !req
666. led to huge advancements
in local anesthesia.
Copy !req
667. Who doesn't love the
sound of a cooing baby
Copy !req
668. or a giggling one when
you tickle their feet?
Copy !req
669. Well, back in the 19th century,
Copy !req
670. when those cute sounds
turned to cries,
Copy !req
671. where did exhausted parents
Copy !req
672. turn to soothe their
unhappy children?
Copy !req
673. In the 1800s,
traditional medicine
Copy !req
674. in the way we have
it now, didn't exist.
Copy !req
675. There weren't these big
pharmaceutical companies.
Copy !req
676. So they had a thing
called patent medicine.
Copy !req
677. Patent medicine is
basically the precursor
Copy !req
678. to over the counter drugs,
Copy !req
679. and they promise
to cure everything.
Copy !req
680. And I do mean everything,
colds, headaches, heartburn,
Copy !req
681. warts, baldness, even
tuberculosis and cancer.
Copy !req
682. If patent medicine
is on the label,
Copy !req
683. people have a sense of security
about what they're buying.
Copy !req
684. The problem is
there's no guarantee
Copy !req
685. that the maker has any idea
Copy !req
686. about the ingredients
they're using.
Copy !req
687. It's basically like the
Wild West of pharmaceuticals.
Copy !req
688. Anyone can concoct
sort of anything
Copy !req
689. and claim that it's medicine.
Copy !req
690. Enter
Charlotte Winslow
Copy !req
691. and her son-in-law
Jeremiah Curtis.
Copy !req
692. In 1845, they patent
a miracle cure
Copy !req
693. specifically designed
for teething babies.
Copy !req
694. They call it Mrs.
Winslow's Soothing Syrup.
Copy !req
695. So Jeremiah Curtis
runs a pharmacy.
Copy !req
696. And he takes Mrs.
Winslow's Soothing Syrup
Copy !req
697. and starts selling
it out to the public.
Copy !req
698. Part of what makes patent
medicine work is testimonials,
Copy !req
699. both word of mouth
and in advertising.
Copy !req
700. And Jeremiah Curtis
really leans into this.
Copy !req
701. Jeremiah Curtis places ads
Copy !req
702. in thousands of newspapers
across the country.
Copy !req
703. The ads are testimonials,
Copy !req
704. mothers telling Mrs. Winslow
her cure is a miracle.
Copy !req
705. Not only does he get
testimonials from mothers,
Copy !req
706. he even gets testimonials
from reverends.
Copy !req
707. Who's gonna go against
the word of a reverend?
Copy !req
708. Sales of
Mrs. Winslow's
Copy !req
709. Soothing Syrup take off,
Copy !req
710. and not just because Curtis
is a marketing genius.
Copy !req
711. Unlike most patent medicines,
this one actually works.
Copy !req
712. Mrs. Winslow's Soothing Syrup
claims to soothe children,
Copy !req
713. soften the gums, cure colic,
Copy !req
714. and be the best
cure for diarrhea.
Copy !req
715. What magical ingredient
could it possibly have
Copy !req
716. that could cure all these ails?
Copy !req
717. Well, that ingredient
turned out to be morphine.
Copy !req
718. And it's not a different
kind of morphine.
Copy !req
719. It's the morphine
you know about,
Copy !req
720. the kind they give to, like,
people on the battlefield
Copy !req
721. who've gotten
gunshots, grown adults.
Copy !req
722. Because it has morphine in it,
Copy !req
723. it really does offer
medical relief.
Copy !req
724. What it lacks is
something different,
Copy !req
725. which is a warning label
about its side effects.
Copy !req
726. Morphine is an incredibly
powerful painkiller
Copy !req
727. that's derived from opium.
Copy !req
728. Morphine has several
side effects.
Copy !req
729. Morphine causes constipation.
Copy !req
730. There's also extreme
addiction, drowsiness,
Copy !req
731. respiratory
depression, vomiting.
Copy !req
732. Mrs. Winslow makes bank
on this soothing syrup.
Copy !req
733. She is basically selling
1.5 million bottles annually
Copy !req
734. for decades.
Copy !req
735. She is creating a lot
Copy !req
736. of junkie babies.
Copy !req
737. Mrs. Winslow's
dosage recommendations
Copy !req
738. was around six
droplets for newborns,
Copy !req
739. a half teaspoon for babies
up to six months old,
Copy !req
740. and a full teaspoon for
babies over six months.
Copy !req
741. And these are to be administered
three to four times a day.
Copy !req
742. So let's just think
about this for a second.
Copy !req
743. Like, today, a hospital
would give an adult patient
Copy !req
744. two to four milligrams of
morphine to manage extreme pain.
Copy !req
745. These babies are sleeping
through the night
Copy !req
746. because they're getting
up to 40 milligrams
Copy !req
747. of morphine a day.
Copy !req
748. That's a massive quantity,
Copy !req
749. even by illicit drug
trafficking standards.
Copy !req
750. On the black market,
morphine might be sold
Copy !req
751. in 30 milligram tablets.
Copy !req
752. This is before
you have the AMA.
Copy !req
753. This is before doctors
are a profession.
Copy !req
754. So you don't have
this sort of pushback
Copy !req
755. from a medical establishment,
which allows for a product
Copy !req
756. like Mrs. Winslow's
Soothing Syrup
Copy !req
757. to explode in the marketplace.
Copy !req
758. Millions of people
Copy !req
759. are buying Mrs.
Winslow's Soothing Syrup.
Copy !req
760. They just want their kid
to sleep through the night.
Copy !req
761. This syrup is given to infants
Copy !req
762. that are already in a bad way.
Copy !req
763. They may be sick,
they may be teething,
Copy !req
764. which gives them a fever.
Copy !req
765. So it takes decades
before doctors figure out
Copy !req
766. that Mrs. Winslow's is
doing more harm than good.
Copy !req
767. Mrs. Winslow's Soothing Syrup
Copy !req
768. wasn't banned until the 1930s,
Copy !req
769. making it one of the longest
selling teething remedies
Copy !req
770. in US history.
Copy !req
771. The human body is resilient,
Copy !req
772. but sometimes it needs
a little help to heal.
Copy !req
773. And once upon a time, doctors
were a little more carefree
Copy !req
774. in looking for cures
in unusual places.
Copy !req
775. In the 19th century,
Copy !req
776. getting injured was an
unfortunate part of life,
Copy !req
777. farming accidents,
industrial accidents, fires.
Copy !req
778. People had short, nasty,
and brutish lives.
Copy !req
779. Today, if part of you
unfortunately goes missing
Copy !req
780. or is disfigured by an injury,
an accident, or a burn,
Copy !req
781. one of the first things
doctors will turn to
Copy !req
782. are skin grafts,
taking healthy skin
Copy !req
783. from a different
part of your body,
Copy !req
784. attaching it, its blood
supplies, nerve endings,
Copy !req
785. to the injured part of
the body, covering it up,
Copy !req
786. letting it heal, and
your life can go on.
Copy !req
787. Unfortunately, in the 1800s,
the risk of infection is high
Copy !req
788. because antibiotics
don't exist yet.
Copy !req
789. Another problem is the
lack of an anesthetic.
Copy !req
790. The pain will often
send the body into shock
Copy !req
791. and makes it even
that much more likely
Copy !req
792. that the patient will
reject the skin graft.
Copy !req
793. When grafts
Copy !req
794. from the patient's
own removed skin fail,
Copy !req
795. doctors start experimenting
with new procedures.
Copy !req
796. They come up with something
called a pedicled skin graft.
Copy !req
797. Where essentially
the healthy skin
Copy !req
798. from one part of the body
Copy !req
799. was still mostly attached
to that part of the body
Copy !req
800. and stretched to the
affected part of the body.
Copy !req
801. Doctors believed that
just like the roots
Copy !req
802. of a transplanted tree
will grow into the ground,
Copy !req
803. blood vessels of the
transplanted skin
Copy !req
804. will grow into the wound.
Copy !req
805. There are photos of people
who had lost a nose to syphilis
Copy !req
806. or had a facial injury
Copy !req
807. with their nose
stitched to their arm.
Copy !req
808. While this technique
sounds promising,
Copy !req
809. not many people signed
up to be skinned,
Copy !req
810. especially without some
heavy-duty anesthesia.
Copy !req
811. So doctors figure they'll
just try the next best thing,
Copy !req
812. and that is animal donors.
Copy !req
813. Sheep, dogs,
rabbits, chickens.
Copy !req
814. They don't care if it's got
fur, if it's got feathers.
Copy !req
815. As long as it's got skin, it's
fair game for doctors to use.
Copy !req
816. And they're thinking,
if it's a live animal,
Copy !req
817. there's a greater chance
that this might work.
Copy !req
818. Basically, they wanna
get a live animal,
Copy !req
819. peel their skin off,
Copy !req
820. and attach it to the
wound of the person.
Copy !req
821. This atmosphere is rampant
with bacteria and hazards.
Copy !req
822. How does the animal
go to the bathroom?
Copy !req
823. How do you maintain
the animal's immobility
Copy !req
824. so that the graft can take?
Copy !req
825. It is not a surprise
Copy !req
826. that there are no
reported successful cases
Copy !req
827. of this type of skin
graft ever taking place.
Copy !req
828. By the 1880s, several
surgeons are experimenting with
Copy !req
829. a different type of procedure
called a free skin graft.
Copy !req
830. The free skin graft does
not involve attaching oneself
Copy !req
831. to an immobile animal.
Copy !req
832. It involves removing
the skin from the animal
Copy !req
833. and then attaching
it to the patient.
Copy !req
834. Free skin grafts
are rabbit skin,
Copy !req
835. but doctors realize very quickly
that frog skin is better.
Copy !req
836. Not only does it seem to adapt
really well to a human host,
Copy !req
837. they don't have
to deal with fur.
Copy !req
838. There are reports of doctors
going to the local pond,
Copy !req
839. capturing, decapitating,
and skinning frogs,
Copy !req
840. throwing the skin
in their pocket,
Copy !req
841. and reporting to the hospital.
Copy !req
842. Honestly, you have to imagine
you were a patient back then
Copy !req
843. and you're relying on a doctor.
Copy !req
844. He's going out to get a frog
Copy !req
845. and he's gonna put
it in his pocket
Copy !req
846. and bring it back to
you to sew on to you.
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847. That sounds safe.
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848. It sounds to me like
something out of a horror movie.
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849. "Human Centipede".
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850. Doctors have to constantly
reassure their patients
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851. that the green pigment
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852. will eventually turn
the proper color.
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853. The reason why there
is no green pigment
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854. in the frog skin that is
grafted to human beings,
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855. it's not because the pigment
dissipates, or fades,
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856. or assimilates
with human pigment.
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857. No, there's no pigment
because the skin cells die.
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858. Despite performing hundreds
of grafts from animal donors,
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859. not one of them works.
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860. As it turns out, the skin
is the body's biggest organ.
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861. And much like in a
heart transplant,
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862. the recipient and the donor of
a skin graft must be a match.
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863. So the thought that
a frog was gonna work
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864. was a bit ridiculous
looking back.
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865. In the search for remedies,
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866. whether it was coffee
enemas, or milk transfusions,
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867. or over the counter heroin,
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868. there was a fine line between
recklessness and genius.
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869. But maybe all of
that trial and error
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870. is what led to
life-saving breakthroughs
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871. and made our hazardous
history worth examining.
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