1. Uh, hmm. Looks like Jimmy Pesto's
big Super Bowl weekend is starting early.
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2. No, no, no. Higher.
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3. Every year it starts earlier and earlier.
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4. Like ant season under Gene's bed.
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5. I'm having my own Super Bowl
blowout this year.
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6. I'm holding all of my BMs until halftime,
when I will make a Super Bowel.
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7. You can't hold your poops in.
You gotta set them free
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8. where they go down the sewer and they
find their families and they're happy.
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9. I'm their family. I raised them.
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10. Hey. We should do our own
Super Bowl promotion.
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11. For people who want the option
to have good food.
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12. Great idea, Dad. We can have people over
and order a bunch of Thai.
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13. What? No, Tina.
I'm talking about our food.
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14. Oh, right. That'll work, too.
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15. Hmm? What's that jerk up to?
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16. Ugh. What do you want, Jimmy?
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17. Saw your little sign.
What are you gonna do,
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18. listen to the game on the radio
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19. and then go out and tell everybody
what happened?
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20. - What are you talking about?
- You don't have a TV.
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21. Yeah, we do. It's right there.
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22. - Right there.
- Where? I don't see—
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23. Where? Oh, yeah. Little fella.
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24. Yeah. And it has good horizontal hold.
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25. Sheesh! How old is that thing?
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26. The players are all gonna
have English accents.
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27. - Ah! Because England's old.
- Don't hold my hand.
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28. - Get out of here, Jimmy.
- Yeah.
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29. It's no wonder every year my place
is packed for the game,
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30. - while you serve two customers.
- He's talking about us. Look alive, Mort.
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31. Oh, yeah? Well, well, we have
our own Super Bowl idea, Jimmy.
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32. - Yeah.
- Is it my Super Bowel?
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33. - Bigger.
- Impossible.
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34. Our idea's gonna get us more business
on Sunday than you.
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35. - Yeah, that's right.
- You go, Dad.
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36. Our place will be packed,
and yours will be empty.
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37. - Like Trev's soul.
- Heh. Whoa.
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38. - I'm sorry.
- Ah.
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39. That's cute that you think that.
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40. Almost as cute
as your little cooking booties.
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41. They happen to be clogs.
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42. Yeah? Go back to Holland, you windmill.
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43. He's not a windmill.
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44. You'll see, Jimmy.
My idea's gonna destroy you.
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45. Monday morning, you're gonna be
like, "What happened?"
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46. And I'm gonna be like,
"Bob's idea happened!"
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47. So, what do you got, Bob?
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48. - I got nothing.
- Ah, nuts.
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49. No, Dad, we've got nothing.
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50. Thanks, Tina.
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51. Here's something. It's a grocery list.
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52. Hurry back, and I'll make zucchini
and wienie paninis.
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53. - You'll love them. Yay.
- Yay.
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54. What am I gonna do
to bring in more business?
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55. Can't let Pesto win. Again.
"I have an idea."
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56. What is it, zucchini?
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57. "You could kill Jimmy."
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58. Yeah, I could kill him!
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59. "Yeah, kill him today with me.
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60. Shove me down his throat."
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61. That's a great idea.
It's a perfect murder.
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62. "Watch out for that truck!"
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63. Or...
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64. "Or what?" Nothing, forget it.
Just go back in the bag.
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65. A 15-second local Super Bowl
commercial is only $3,000.
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66. We can afford it, barely.
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67. I don't know, Bob.
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68. We'd have to empty almost all our savings.
What if it doesn't work?
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69. It will work.
When everyone in the bi-county area
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70. sees our commercial,
they'll come to our restaurant.
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71. I didn't know our county was bi.
Good for us.
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72. Lin, we'll make that money back
and then some.
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73. This is just about you wanting
to one-up Jimmy Pesto.
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74. No, Lin. The fact that our commercial
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75. will play on all of Jimmy Pesto's
stupid 18 televisions
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76. during the game has nothing to do with it.
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77. This is about growing our family business.
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78. We'll get so big, we'll run Mort off
his land and take his goats.
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79. We'll get so rich,
we'll never be happy again.
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80. Three thousand dollars
is a lot of money, Bobby.
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81. But a Super Bowl commercial
is a game-changer, Lin,
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82. - and it'll be fun.
- No.
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83. - We'll put the whole family in it.
- I don't think—
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84. You could sing a song.
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85. The Belchers are making a commercial.
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86. Finally, people have a reason
to watch the Super Bowl.
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87. This is an impressive
savings account here.
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88. And then here's yours.
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89. - See the difference?
- Yes.
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90. Good planning, careful saving.
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91. No apparent plan, small, random deposits.
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92. Yes, I get it.
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93. Something. Nothing.
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94. You've made your point.
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95. I shouldn't even be showing you
this other account,
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96. - I couldn't think of another way to help.
- Actually, it's kind of hurtful.
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97. Yes, I'm basically emptying our account,
but it's worth it to have
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98. a commercial during the Super Bowl.
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99. I'll be back in here in no time
depositing twice as much.
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100. Oh, that'll be fun.
I'll have our vault enlarged.
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101. Okay, financing is in place.
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102. Now we just need a $3,000 idea
for the family commercial.
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103. So, let's do it. What do we got?
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104. Bobby, I know a guy
who used to be in the NFL.
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105. - I bet you could get him.
- Really? That could be great.
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106. I don't know. Celebrity endorsement?
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107. Sounds a little hoity-toity.
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108. Yeah, that might be a little slick for us.
It's something Pesto would do.
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109. We'll keep it simple,
just the food and the family.
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110. How about a slogan?
"Where's the burger?
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111. - Between Bob's buns."
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112. Um, well, not that.
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113. How about this? "Bob's Burgers,
like a beef in the night."
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114. - No.
- You can be the Joint Beefs of Staff.
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115. I don't think so.
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116. Um, how about, "I beef, you beef,
we'll all beef, at Bob's Burgers."
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117. - Not great, Teddy.
- Something like that.
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118. Oh, oh. "Come meet our family
and let us meat you."
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119. Get it? Meat?
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120. Louise, that's pretty good.
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121. I'm the smart one!
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122. - That's good?
- That could work.
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123. Lin, you could sing that.
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124. Well, yeah, I— Yeah, yeah.
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125. Yes, now I hear it.
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126. - Gene. Give me something bouncy.
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127. - Mom, go.
- Two, three.
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128. That's great!
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129. Not that exactly, but something like that.
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130. - We'll work on it.
- It just flew out of me.
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131. - It just came out.
- Wow, I love that.
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132. Yeah, then we just add some dialogue
and show the burgers. This is gonna work.
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133. Not to be a Missy Pissy,
but how are we going to make
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134. the commercial in just four days?
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135. Well, there is one guy we could call.
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136. I love it.
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137. That'll be $1500.
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138. Worth it.
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139. - This is Randy.
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140. I still can't believe you want
to work with Randy.
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141. How many times you
gonna let him hurt you?
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142. We don't know anyone else
who can do this, and he's cheap.
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143. I wrote it, I should be the one
directing it, not some idiot.
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144. - Louise.
- All the best movies
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145. were written and directed by one girl.
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146. The man did glue a wig on a cow.
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147. And that worked out.
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148. - Here he is, get it out now.
- Randy's a pain in the butt.
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149. - He has bad breath.
- He pees sitting down,
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150. - facing the toilet.
- Smells like a hamster cage.
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151. - He's average height.
- Tina, that's not really an insult.
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152. - Okay, here he is.
- Hey, buddy.
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153. - Hello, Belchers.
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154. - You're stupid.
- What?
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155. Nothing. Hey, what did you think
about the script?
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156. What did I think about the script?
Oh, quick question, did a kid write it?
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157. - Actually, yes.
- This kid. Me.
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158. And just to explain who's in charge,
this is a point-and-shoot operation,
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159. I point, and you shoot.
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160. Well, we will see about that.
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161. No, I'm the puppet master,
and you're the guy
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162. who gets the puppet master
a glass of water.
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163. - Puppets can't get water for people.
- That's not true. There's a lot of movies
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164. - where puppets get water for people.
- Guys, stop.
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165. I am a filmmaker. Name one movie
where puppets get water for people.
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166. Pretty Woman.
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167. - I will have to rent that and see.
- Randy, look.
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168. Pretty good, huh?
Miniature city for our big final shot.
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169. It's not awful.
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170. And Linda and Tina unroll the banner.
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171. - With glamour.
- While we sing.
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172. Lovely. And where's the banner?
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173. Da-da-da!
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174. There. Oh, there, yeah.
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175. Wow. That's great. You spelled "meat"
with little hamburgers.
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176. - So you know it's meat.
- They look like little butts, Tina.
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177. Yeah, it works on every level.
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178. - And, action.
Action!
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179. Only I say "action,"
and I just said it, so action.
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180. And let our family meat you.
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181. Hey, meat me.
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182. - Cut.
- Cut!
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183. - Cut, cut.
- Everybody stop saying "cut."
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184. - I will say "cut."
- I screwed that up.
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185. Butterfingers over here.
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186. - Everyone was wrong. Cut.
- Sorry. No.
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187. There's one for your blooper reel, right?
Show that at the wrap party.
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188. At Bob's Burgers,
we use only the freshest ingredients.
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189. - Cut.
- Tina, what was that?
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190. A sexy hair flip. Why? Was it too sexy?
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191. - No, just why are you doing that?
- It's for my "wow" factor.
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192. So Jimmy Jr. sees the commercial
and goes, "Wow."
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193. Stick to the script, Tina.
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194. You can weird it up in the mirror
whenever you want, okay, doll?
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195. And action, Burger-Zilla.
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196. Bob's Burgers has the biggest
flavor in all the land.
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197. Bah, bah, bah.
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198. - Gene.
- What?
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199. And cue Linda.
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200. So come, come by Bob's Burgers today.
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201. And cue the banner.
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202. Tell us football sent you. Mm.
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203. And cut. That's a wrap. I'm a director.
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204. - We did it.
- I did it. I did.
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205. We're the best family ever.
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206. - Oh, my God.
- "Oh, my God," you love it?
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207. - Oh, my God, we're screwed.
- "Oh, my God, we're screwed," you love it?
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208. - No. Oh, my God, we're screwed.
- "Oh, my God, we're screwed," you love it?
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209. No. Oh, my God,
we're screwed, we're screwed,
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210. - we're really, really, really screwed.
- Hey, Bob, what do you think?
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211. Why did I think this was a good idea?
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212. - Why did I throw all our money away?
- Despite the brilliant camera work,
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213. I think the problem is the script
written by a 9-year-old.
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214. Whoa, whoa, whoa.
Learn to direct, you hack.
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215. - I am learning.
- Bobby, it's not that bad.
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216. It is that bad, Lin.
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217. The banner broke, Tina did that
weird thing with her hair,
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218. Teddy can't catch a burger.
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219. I couldn't get my head
around my character.
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220. All right, so what do we do,
Mr. Super Troll?
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221. We already bought the airtime,
we gotta air something.
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222. Here's what you need to do, fire Randy.
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223. I don't think that's the answer.
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224. I'll direct it like I should have
in the first place,
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225. and it'll frickin' sparkle.
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226. Maybe I could try spinning
my hair the other way.
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227. Like this.
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228. Teddy, what's the name
of that NFL guy you know?
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229. - No. No.
- Sandy Frye. Want me to call him?
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230. Do you think he'd work for less than $500?
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231. Well, he really wants
to break into acting.
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232. He'd probably do it
just for the experience.
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233. - Great.
- What?
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234. We can tell people to come
to Bob's Burgers after the game
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235. and meet a real NFL player.
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236. They'll be running
out of Pesto's to come here.
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237. A football player
in a Super Bowl commercial,
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238. it's a slam dunk.
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239. You want to replace my commercial
with Sandy Frye?
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240. Not replace, Louise,
just reshoot a little, add some stuff.
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241. I thought a celebrity endorsement
was too slick for us.
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242. Let's just take the family
out of the family commercial,
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243. then we'll take the burgers out,
then the restaurant out.
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244. It's still a family commercial, Louise.
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245. We're just adding a new member
to the family,
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246. who has name recognition,
and is more appealing.
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247. Mom, you're letting this happen?
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248. Well, you know, I let a lot
of stuff happen I don't like.
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249. - Gene's haircut.
- What?
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250. I want to feather it. Come here.
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251. I want my name off this project
and my last name off my name.
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252. Now it's just Louise Louise.
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253. Sandy "Can-Can" Frye. Here we go.
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254. - Highlight reel.
- Why'd they call him "Can-Can"?
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255. Oh, yeah, I remember.
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256. Every time he sacked a quarterback,
he'd celebrate by doing the can-can.
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257. That was his thing.
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258. It was a simpler time.
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259. I also brought in some props
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260. to make the new final shot
look more football-y.
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261. Some pom-poms for Linda.
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262. - Rah-rah. Pom-poms for the mom-moms.
- For Gene, I brought this mouth guard,
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263. which I need back by tonight.
I grind my teeth.
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264. - And a referee shirt for Louise.
- No way. I'm not being the referee.
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265. I took the shirt off my teddy bear,
and you're the only one who it'll fit.
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266. Tough break, Randy.
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267. Sorry about your naked bear.
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268. Louise, a word, please?
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269. Listen to me. I know we've had
our differences, but I need this.
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270. - Admit you're a hack, and I'll do it.
- I am not a hack.
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271. Then I'm not a ref.
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272. Fine, I'm a hack. But I'm learning,
and soon I won't be a hack.
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273. But you, you'll always be a little girl.
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274. He said he's a hack.
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275. - Just so you know.
- Good girl, Louise. Cooperation.
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276. Did someone here
order an NFL legend?
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277. Because next door, they did not,
and they yelled at me to leave.
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278. Hi. I'm Sandy.
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279. Thanks for giving me an opportunity
to act in your commercial.
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280. I've been working on my accents.
Which would you prefer?
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281. "G'day, mate" or "That's a-spicy"?
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282. - I, um—
- Can you do a Russian accent?
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283. Can I? Hey! I'm a-Russian.
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284. It's a-so cold, it's a— No, I cannot.
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285. - Oh.
- I'm sorry.
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286. I think just your regular voice
will be great, Sandy.
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287. - I'm playing myself?
- Yes.
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288. You got it, Bob.
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289. I'm here to carry out your vision,
even if you don't want me to do an accent.
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290. Now, that's a great attitude.
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291. Great attitude, terrible concept
for a commercial,
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292. hack director. Let's do this.
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293. - Yeah, let's do this.
- I was being sarcastic, Sandy.
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294. And I was ignoring it, little tiny person.
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295. Why do you eat
at Bob's Burgers, Sandy?
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296. Because your burgers
go great with Frye.
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297. Sandy "Can-Can" Frye. Right on.
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298. See, it's already working.
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299. People love Sandy.
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300. Except that guy ruined the shot.
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301. - Because your burgers go great with Frye.
- Okay, that's a wrap.
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302. - Wow. Great day, everyone.
- Great day.
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303. Hey, all this acting makes me hungry.
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304. Let's celebrate
with some sesame cheddar blasts.
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305. Um, we don't have that.
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306. Then maybe some toasted
jalapeño points.
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307. - Is that a thing?
- Mozzarella volcanoes?
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308. - Um, we just have burgers and fries, so—
- See you Sunday.
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309. Okay, great, Sandy.
Thank you. You were amazing.
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310. You were amazing, Sandy.
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311. I want to marry you
so I can be Bob Can-Can.
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312. I wouldn't take his name.
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313. I'm thinking, what if we maybe zoom
in a little more?
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314. Like that?
- A little more.
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315. That? Something like this?
- Little more.
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316. More.
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317. - This?
- Little more.
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318. - This?
- Perfect.
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319. Enjoy it while it lasts, Pesto.
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320. - Soon, they'll all be coming here.
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321. Bob's Burgers. Bob speaking.
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322. Hello, dear.
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323. Yes, I'd like to make a reservation.
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324. Oh, actually, that's a good idea.
We're gonna be slammed.
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325. - What time would you like to come in?
- At you're-an-idiot o'clock.
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326. This is Jimmy Pesto here.
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327. Hilarious, Jimmy.
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328. Looks like whatever dumb idea
you had to outdo me really paid off.
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329. - Not.
- My idea will pay off, Jimmy.
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330. Oh, really?
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331. You have no idea what's coming your way.
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332. Here's what's coming your way.
Hang that up for me.
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333. Stupid Pesto.
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334. How much longer till halftime?
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335. My contractions are nine minutes apart.
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336. Just go to the bathroom, Gene. You made it
all the way to Sunday. It's still heroic.
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337. You just don't understand
the pageantry of the Super Bowel.
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338. Oh, my God, it's almost kickoff.
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339. - Our commercial is gonna air any minute.
- Oh, God. I'm so excited.
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340. I can't wait to see it, Bobby.
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341. Hey, we're on.
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342. I'm already addicted to fame. And carbs.
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343. I'll be recognized for something other
than wearing my shirt backwards at school.
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344. At Bob's Burgers, we only use
the freshest ingredients,
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345. and we grind our meat right here.
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346. Mm. That's a 10-yard penalty
for unnecessary deliciousness.
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347. Hey, you're NFL great
Sandy "Can-Can" Frye.
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348. And you're Bob.
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349. Come see me here after the Super Bowl.
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350. He'll give you the best burger
you've ever had,
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351. and I'll give you a high five.
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352. Tell me, Sandy. Why do you like
Bob's Burgers so much?
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353. Because Bob's Burgers
goes great with Frye.
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354. Bob's Burgers
located on Ocean Avenue.
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355. Open Monday through "Frye" day.
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356. Also Saturday and Sunday.
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357. Can-can.
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358. Wow! That turned out great!
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359. But the family was barely in it!
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360. You didn't even show my hair flip.
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361. And where was the Giant
Burger Boy who pees mustard?
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362. - The star of the commercial.
- You cut out all of the singing.
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363. - All of it.
- I told you. Dad threw us under the bus.
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364. Hey, I understand you're all disappointed,
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365. but Randy and I thought
this was the best way to go,
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366. - and Sandy is so great and likeable that—
- Dah.
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367. Is this what you wanted, Dad?
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368. All you had to do was ask.
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369. Yeah, Dad. Happy now?
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370. No. I mean, yes, about our commercial.
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371. But no, no.
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372. Get used to it, Dad.
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373. This is all we can-can do from now on.
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374. Yeah. Bob.
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375. Oh, yeah? Well, this is what's
going to get us customers.
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376. How long are we going to can-can?
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377. Because this is hurting.
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378. It doesn't end. You do it till you die.
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379. Yeah.
- Ow. Ow.
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380. - Hey, look. Sandy is still on TV.
- What?
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381. So, Sandy Frye,
why will you be at Jimmy Pesto's
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382. signing autographs
during and after the Super Bowl?
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383. You know, instead of at some
stupid greasy burger shack?
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384. Because Jimmy Pesto's pizza
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385. - goes great with Frye.
- All right.
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386. What the hell?
That doesn't even make sense.
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387. Pizza doesn't go well with Frye.
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388. I don't believe it.
Pesto stole our commercial.
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389. We're sunk. He beat us again.
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390. Who's us?
The family you turned your back on?
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391. Yeah, now you know how we feel, Bob.
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392. The betrayer is betrayed.
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393. Karma's a bitch, and then you die.
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394. I'm so upset I don't even have
to go to the bathroom anymore.
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395. Either that, or maybe I'm going right now.
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396. Oh, I really do still
have to go quite a bit.
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397. - What are you doing?
- I'm gonna go settle up with Pesto.
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398. God. I can't get this apron off.
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399. Stop. You're like a mental
patient in a straitjacket.
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400. Tina, untie the back.
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401. - Karma's a bitch.
- Oh, my God.
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402. Forget it. I'll wear it over there.
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403. Great commercial, Bob.
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404. - I'm being sarcastic. It was terrible.
- You— You never support me.
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405. - Mm.
- Randy.
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406. I always watch the game here, Bob.
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407. You.
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408. - Down in front.
- Yeah. Down in front, Front Butt.
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409. Yeah, you make a better door
than a window, and you're fat.
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410. - Classic.
- You stole my commercial, Jimmy.
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411. You stole him.
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412. Oh, hey, Bob. Pizza?
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413. No, I don't want pizza.
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414. I'm angry at you.
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415. Oh, because of the commercial?
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416. Yes. Sandy, how could you?
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417. Before you reject my olive branch,
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418. which is pizza with olives,
let me explain.
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419. After I finished shooting your commercial,
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420. I came here to get some imaginative
appetizers and some pizza,
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421. two things you don't serve,
and I may have told Jimmy Pesto
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422. that I'm an actor now and I had just shot
a commercial with you
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423. to air during the Super Bowl.
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424. Which, in hindsight, is probably
how Jimmy got the idea to do one himself.
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425. With the same tag line.
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426. But I hired you first.
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427. If I hurt your feelings,
or broke a contract with you,
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428. that was an honest mistake.
Live and learn.
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429. Yeah, Bob.
Live and learn, and lose. Again.
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430. All right, that's it.
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431. Unplug. Unplug.
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432. No, not my satellites.
Stay calm, everyone.
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433. I'll have them back on in a second.
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434. That's that guy
from that commercial.
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435. Oh, good. You saw my commercial.
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436. - You copied Pesto.
- What? No.
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437. I did it first. Pesto copied me.
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438. Cry-baby copycat.
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439. Cry-baby copycat.
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440. No. The commercial
with Sandy was my idea.
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441. And Jimmy Pesto stole it.
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442. Stop throwing food at me.
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443. It's getting physical over there.
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444. Let's just remember him
as he was and move on.
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445. Well, can't leave him there.
Come on, let's go get him.
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446. Fine.
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447. Wait. Let's let him get hit
by one more meatball.
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448. There it is. Okay, let's go.
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449. I'd go but I don't want
to give up my seat. It's a good spot.
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450. Nah. Stop it. Nah— Ow!
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451. This guy, am I right?
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452. Would you like to see an outtake
from our family commercial?
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453. - Uh, sure?
- Did I wow you?
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454. - I guess.
- Yes.
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455. - Come on.
- Thirty-six percent.
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456. Oh, my God.
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457. None of this ever should have happened.
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458. I made a great commercial with my family.
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459. It was funny and cute.
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460. Well, it wasn't that funny,
but it was good.
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461. Well, it wasn't that good, but it was us.
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462. I scrapped it to make a commercial
I thought would get more customers.
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463. - I never should have done that.
- Fifty-nine percent, folks.
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464. - Thank you, Sandy.
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465. Oh, no, I was just responding
to the 59 percent.
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466. - Sixty-two.
- Don't you. Don't—
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467. No. No. Don't clap for that. Listen.
Listen to me.
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468. I made a terrible commercial,
but my food's good.
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469. You should try it someday.
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470. They're back on. They're back on.
The TVs are on, everybody.
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471. The game. All right.
Now, you, get out of here.
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472. Go stand on your own counter,
it's already dirty.
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473. Yeah, let's go.
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474. - Linda. Kids.
- We heard every word, Bob.
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475. That was beautiful.
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476. Took you a while to get there,
but you finally realized I was right.
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477. As always.
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478. - That was just so moving.
- Speaking of moving,
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479. I think my butt water broke.
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480. - I'll be right back. Don't go.
- Gene, wait.
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481. Thought you were leaving.
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482. We're going to. Gene just had to use
your stupid bathroom.
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483. It's for customers only.
- Can I get a Pesto Colada?
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484. - Lin.
- What?
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485. I'm sorry I couldn't hold you
until halftime.
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486. If I did, I can only imagine
you'd be an even more Super Bowel.
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487. We'll try it again next year.
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488. Goodbye, handsome.
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489. You look like a fighter.
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490. I hope you go down.
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491. I kept flushing. I kept flushing.
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492. - Oh, my God.
- You kept flushing what?
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493. - What happened?
- He's a fighter. He's a fighter.
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494. We have to move.
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495. Gene's Super Bowel.
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496. - Oh, you kept flushing the toilet.
- Oh, no.
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497. - Gross.
- Oh, my God. Go.
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498. Save yourselves.
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499. Just remember me.
Tell them what happened today.
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500. My heart will go on.
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501. Hey, there's my commercial
for Tran's Noodles.
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502. Because Tran's Noodles go great with Frye.
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503. I was in a lot of commercials today.
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504. They're all leaving Pesto's.
They'll have to come to us.
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505. We'll be packed.
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506. Well, three people.
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507. Three people, Jimmy. Yeah!
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508. Bob's Burgers has the biggest flavor
in all the land.
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509. Bah. Bah. Bah.
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510. The flavor's so big.
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511. Bob's Burgers, located on
Ocean Avenue. Open Monday through—
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