1. Listen, I'm gonna
tell you guys this.Copy !req
2. I don't care about these
pieces of.Copy !req
3. I do not owe
anybody apology.Copy !req
4. Nobody paid my bill
because I'm still in debt!Copy !req
5. So you!Copy !req
6. This year,
6,500 failing bars
nationwideCopy !req
7. will close their doors
for good.Copy !req
8. If things
don't change soon,Copy !req
9. Celebrities
in Yucaipa, CaliforniaCopy !req
10. will become
just another statistic.Copy !req
11. My name is Max Zahir.Copy !req
12. I'm the owner of Celebrities
Sports Grill, Yucaipa.Copy !req
13. I'm Ryke Zahir,
Max's brother.Copy !req
14. Now I'm his investor,
silent partner.Copy !req
15. My brother Ryke and I
were deployed overseasCopy !req
16. working as an attachment
with Special Forces.Copy !req
17. On October, 2012,
my brother was hurt
in Afghanistan.Copy !req
18. We came under an ambush.Copy !req
19. It was an enemy
grenade and I tried
to throw it awayCopy !req
20. and as soon
as it left my hand,Copy !req
21. it just blew up
right in the air.Copy !req
22. My eyes got hurt
pretty badly.Copy !req
23. We medevac'd him
here in United States.Copy !req
24. After that it was just very
difficult for me to go back.Copy !req
25. I knew
it was gonna beCopy !req
26. a very long road
to recovery.Copy !req
27. I wasn't
be able to work.Copy !req
28. And I just didn't wanna,
you know,Copy !req
29. put my life on pause.Copy !req
30. Because I had
a past experience
in restaurant and bars,Copy !req
31. I thought, "Why not
just purchase my own?"Copy !req
32. We invested about
$485,000.Copy !req
33. Ryke did invest 50/50.Copy !req
34. He trusted me
with his money.Copy !req
35. At the beginning we were
doing very, very great.Copy !req
36. We were making
about $200,000 a month.Copy !req
37. And then I decided
to give back to the community.Copy !req
38. - Max: There you go.
- Man: Thank you, bro.Copy !req
39. So Max posted
a video onlineCopy !req
40. and it was him giving food
to a homeless veteran.Copy !req
41. - Thank you, man.
- You served this country
and you deserve better.Copy !req
42. Thank you, brother.Copy !req
43. He posted the video,
we did these fundraisers,Copy !req
44. and he made $20,000 on it.Copy !req
45. - There's a lot
of us out, bro.
- No, I know.Copy !req
46. The guy turned out
to not be a veteranCopy !req
47. and we got a lot
of negative backlash.Copy !req
48. So they started saying
that he was a "crook."Copy !req
49. "What did he do
with the money?"Copy !req
50. It just started a big,
big snowball effect.Copy !req
51. The money's still sitting
in the account.Copy !req
52. I'm afraid
if I take it outCopy !req
53. people will say
that I used the moneyCopy !req
54. for my own
personal reasons.Copy !req
55. Here we're doing
the right thing,Copy !req
56. trying to help
the community.Copy !req
57. And in return, we're getting
false accusationsCopy !req
58. to the point
that I just lose itCopy !req
59. and I have to
say something.Copy !req
60. - I served with Navy SEAL...
- People have donated money
to homeless veterans...Copy !req
61. - and Delta Forces.
- that have not
received a dime.Copy !req
62. - Where's all the money?
- Max posting the things
on the InternetCopy !req
63. has definitely put
a damper on business.Copy !req
64. He is only thinking
about what he's feeling,
defending himself.Copy !req
65. Would you like my apology,
or you're gonna keep lying?Copy !req
66. The social media thing,
that's embarrassing.Copy !req
67. But there's
a lot of problems.Copy !req
68. Nothing's ever consistent.
We run out of food.Copy !req
69. We're always outta liquor.
It's ridiculous.Copy !req
70. This bar's currently
$750,000 in debt.Copy !req
71. We tried to put
the bar for sale.Copy !req
72. We didn't get
any response.Copy !req
73. That was the last resort
and if JonCopy !req
74. doesn't come here
and help us out,
we're done.Copy !req
75. Before Celebrities closes
its doors for good,Copy !req
76. Max and Ryke have agreed
to pull back the doors,Copy !req
77. bust open the books
and make the call for helpCopy !req
78. - to "Bar Rescue." █Copy !req
79. So, here we are, guys—
Yucaipa, California.Copy !req
80. And there it is,
Celebrities Sports Grill.Copy !req
81. Yucaipa is 39 miles
from Palm Springs.Copy !req
82. Here in Yucaipa,
the median household income
is about $42,000 a year.Copy !req
83. For the state of California,
it's about $61,000 per year.Copy !req
84. Which means, this
is not a marketplaceCopy !req
85. of high
disposable income.Copy !req
86. This bar is owned
by two brothers,Copy !req
87. Max and Ryke.Copy !req
88. They have owned it
for a yearCopy !req
89. and now they're
in debt $750,000.Copy !req
90. Whew.Copy !req
91. For the bar, Jon brings in
Rob Floyd.Copy !req
92. a mixologist with
over 20 years experienceCopy !req
93. running successful
cocktail programs
in Los Angeles.Copy !req
94. For the kitchen,
Jon brings in Chef Ryan Scott,Copy !req
95. an expert at designing
food menusCopy !req
96. built for efficiency
and value.Copy !req
97. I was onlineCopy !req
98. and I was looking
at real estate listingsCopy !req
99. to see values
in the area.Copy !req
100. And these guys had
this business listed
to sell.Copy !req
101. - Really?
- Jon: It's been listed
for four months.Copy !req
102. Clearly, these guys
are close to giving up.Copy !req
103. Look at this, guys.
This is a sports bar.Copy !req
104. Look at the trophies
on the wall.Copy !req
105. A big "Wine" sign.Copy !req
106. The visual imaging
on the place is awful.Copy !req
107. Right.Copy !req
108. No change.
Nobody went to
the bank today, so...Copy !req
109. There's Max.
He's one of the two
brothers who opened it.Copy !req
110. I have zero patience
for any kind of stupidity
today.Copy !req
111. And there's Ryke,
Max's brother.Copy !req
112. Ryke and Max
were Defense DepartmentCopy !req
113. subcontractors
in Afghanistan.Copy !req
114. Ryke got wounded.Copy !req
115. That's why he wears
those sunglasses.Copy !req
116. If there's any
customers,Copy !req
117. anybody who's rude,Copy !req
118. or disrespectful,
just let me know.Copy !req
119. There's Sabrina,
she's our manager.Copy !req
120. Sabrina, can I get
another bottle of these?Copy !req
121. 'Cause we don't have
that many— that much.Copy !req
122. There's Candice,
she's a bartender.Copy !req
123. - Man: You workin'
tomorrow night too, Josh?
- Yeah, I'll be here all week.Copy !req
124. There's Josh,
he's a bartender.Copy !req
125. And there's Eric.
Chef, he's one of
your cooks.Copy !req
126. Okay.Copy !req
127. Max might be
the worst user
of social mediaCopy !req
128. I maybe
have ever seen.Copy !req
129. Managing your reputation
on social mediaCopy !req
130. means that you take
all negative messagingCopy !req
131. and you turn it
positive.Copy !req
132. Not him.Copy !req
133. I gotta show you
what Max posted.Copy !req
134. , do you have
any problems or issues
with my bar?Copy !req
135. Listen you,
if you wanna donate,
then I'll give you.Copy !req
136. If not, then shut
the up."Copy !req
137. - Now he put that online
for all to see.
- Wow.Copy !req
138. In a small town,Copy !req
139. you're gonna
lose on social media
like this, it's over.Copy !req
140. And Max has some other
inappropriate responsesCopy !req
141. - to reviews as well. █
- Look at this.Copy !req
142. He takes all social media
messagingCopy !req
143. and turns it negative
himself.Copy !req
144. So guys,
here's what I did.Copy !req
145. The people
that you just saw
on social mediaCopy !req
146. that Max has been insulting,
I reached out to them.Copy !req
147. And I asked them to get
a bunch of friends togetherCopy !req
148. to come to this bar.Copy !req
149. Max doesn't have a historyCopy !req
150. of containing his temper
on social media.Copy !req
151. Tonight, I wanna put Max
under stressCopy !req
152. and let's see
if he can control his temper.Copy !req
153. Jon's spies enter Celebrities,Copy !req
154. a 9,000-square-foot space,Copy !req
155. grossing sales of $67
per square foot—Copy !req
156. $83 less than the industry
break-even pointCopy !req
157. of $150.Copy !req
158. Can I have a honey punch,
please?Copy !req
159. - Candice: A honey punch? █
- Customer: Yes, please.Copy !req
160. There's no urgency,
and they're not smiling.Copy !req
161. Her shake is lazy.Copy !req
162. The ingredients aren't going
to be properly bound together.Copy !req
163. - Right.
- Pour your rum in.Copy !req
164. - You're a kid—
- I don't like that.Copy !req
165. Short. .Copy !req
166. I see a lotta people.
You see a lotta drinks?Copy !req
167. No, I don't.Copy !req
168. - Jon: Look at those tickets.
Look at that. █
- Ryan: Holy.Copy !req
169. - What table is that?
Can you print out their check?
- Booths.Copy !req
170. Hey, where's your
16-ounce glasses?Copy !req
171. - We have no more.
- What was I getting
for you?Copy !req
172. - Something red. █
- Something red.
Mai Tai, please.Copy !req
173. Isn't she the manager?Copy !req
174. - Man: Can we get
our lemon shots? █
- Gimme one second.Copy !req
175. - Hey, Sabrina.
Where's the olives?
- Sabrina: In the fridge.Copy !req
176. - Boy, they're confused.
- Jon: They're lining up
14 shots.Copy !req
177. Look at the drinks
crossing the bar— they're
not collecting money.Copy !req
178. No, they're not.
They're literally
given away.Copy !req
179. They're
just giving away
drinks to save face.Copy !req
180. This is
a cluster.Copy !req
181. - I never got my drinks.
- You wanna wait,
I can get them for you.Copy !req
182. No. We waited
45 minutes.Copy !req
183. - Man: Yeah, we're done.
- We got our food,
we're done.Copy !req
184. - Man: Take care, guys.
- All right?Copy !req
185. He's letting them
walk out without paying.Copy !req
186. - We haven't
gotten our drinks yet.
- Okay, what was your drinks?Copy !req
187. - I got a cranberry juice.
- And?Copy !req
188. And a cocktail.Copy !req
189. He's comping everybody,
'cause they're failing.Copy !req
190. Did you guys get everything
that you ordered?Copy !req
191. The food...Copy !req
192. I would love to bring
you another nachos.Copy !req
193. - Okay.
- Okay. Anything else
that I can doCopy !req
194. to make you happy?Copy !req
195. When you have a problem
with a table,Copy !req
196. that's an opportunity
to build a better relationshipCopy !req
197. - than you've ever had. █
- Rob, Ryan: Yeah.Copy !req
198. - So you use it.Copy !req
199. I will fix it.
Can I get you another nachos?Copy !req
200. - Yes, please. █
- Yes, they want
another nachos.Copy !req
201. - Give me about two minutes,
I'll make it myself, okay?
- But their drinks are bad.Copy !req
202. Two? It was 25 before.
So if it's two, I'm good.Copy !req
203. I'm gonna make it
myself for you,Copy !req
204. - just to make you happy.Copy !req
205. Okay, take it easy.
I'll get it for you.Copy !req
206. Look at this attitude.
His body language.Copy !req
207. I'll get it
as fast as I can.Copy !req
208. This is not a guy
who's good at controlling
his temper.Copy !req
209. - . Jeez!
- Oh—!Copy !req
210. Hey!
Make the
nachos correct.Copy !req
211. The same people
that start bashing me
on social media,Copy !req
212. they're here and they're
trying to be a.Copy !req
213. I need a nachos,
you guys have one minute.Copy !req
214. I would serve burnt food
if my boss talked to me
like that.Copy !req
215. You're here making the food,
I'm the one who gets
yelled at.Copy !req
216. - I made it myself. █
- Those are beautiful.Copy !req
217. - Wow.
- So...Copy !req
218. - Their drinks are bad.
- No, their drinks
are not bad.Copy !req
219. Oh!Copy !req
220. - So everything is bad
for you? █
- Yeah.Copy !req
221. Get the out.
Leave.Copy !req
222. You know,
he is disrespecting
his own customers.Copy !req
223. I'm goin' in.Copy !req
224. I didn't send my recon spies
in to cause problems.Copy !req
225. I wanna see how Max
deals with the tension
of a busy bar.Copy !req
226. Have a nice dinner, sir,
please.Copy !req
227. And just like he did
on social media,Copy !req
228. he turned it negative.
Escalated everything.Copy !req
229. Now I have to
sit down with him
and teach himCopy !req
230. what's wrong
about his ways.Copy !req
231. Where is the mental giant
who runs this place?Copy !req
232. There you are.
Come on over.Copy !req
233. He needs to hear from you
how much he failed.Copy !req
234. Is there any plate
that came out on this tableCopy !req
235. that you said,
"Wow, this is good.
Try this"?Copy !req
236. - You've done everything wrong.
- It's frustrating.Copy !req
237. - Are you frustrated?
- Yes.Copy !req
238. I feel from the get-goCopy !req
239. I was set up
for failureCopy !req
240. - from the minute
that I walked in.Copy !req
241. All right.
Whatever, Jon.Copy !req
242. You understand
the depth of your
failure?Copy !req
243. I go on social mediaCopy !req
244. and I watch you call
customers the C-word
online. Right?Copy !req
245. She's here.Copy !req
246. You had a bad experience
in this bar, correct?Copy !req
247. Well, who let you guys in?
You guys are the one
who started this thing.Copy !req
248. Did he not call you
the C-word on social media?Copy !req
249. I was told you care.
I don't see it.Copy !req
250. I was told
you were respectful.
I don't see it.Copy !req
251. - Jon, cut the bullcrap.
Come on.
- I see a loser.Copy !req
252. Man you need to
stop with the
insulting.Copy !req
253. Was this insulting
to put in front of
customers?Copy !req
254. Is that an insult
to her?Copy !req
255. Is this an insult
to her?Copy !req
256. It is!Copy !req
257. I'm insulting you
'cause you insulted them!Copy !req
258. Not one customer
looked at you and said,Copy !req
259. "Good job tonight!
I loved your business."Copy !req
260. Raise your hand
if this place sucks!Copy !req
261. Raise your hand
if you'll never come back!Copy !req
262. Max has got patience.Copy !req
263. "Good job, buddy!"Copy !req
264. You are a failure.Copy !req
265. Apologize to every guest,
and then I'll come back
tomorrow.Copy !req
266. - Good night.
- Have a nice day.Copy !req
267. - Okay.
- Come over here
and apologize.Copy !req
268. - Whatever.
- No, come over here
and apologize.Copy !req
269. Get the out.
I do not like you.Copy !req
270. You need to get out
of my establishment.Copy !req
271. I don't give a
if you don't like it.Copy !req
272. She started
the whole thing.Copy !req
273. - No.
- Yes.Copy !req
274. You're my line.
Get out.Copy !req
275. - Whoa, whoa, whoa, whoa!Copy !req
276. Call 911.
I need security.Copy !req
277. - Security!
- Dude, what are you doing?Copy !req
278. Don't put your
hands on him!Copy !req
279. I dare the next
motherto step
behind this line.Copy !req
280. You know what?
Leave yourCopy !req
281. Don't pay that.
Walk out.Copy !req
282. No! I did not
work that hardCopy !req
283. for a piece of
like thatCopy !req
284. to complain
in my bar!Copy !req
285. Ryke, Ryke, Ryke.
Let's cool off.Copy !req
286. - Max: Ryke, stop.Copy !req
287. Let me go!Copy !req
288. These are the people
that de-motivated me.Copy !req
289. This is the reason
I'm in debtCopy !req
290. because a couple of idiots
talked some stupid
nonsense crapCopy !req
291. and everybody else
just follows them.
And you see—Copy !req
292. - But I'm here!
- This is how they are!Copy !req
293. Listen, I'm gonna continue
to do what is right.Copy !req
294. I'm going to continue
to help the homeless veterans,Copy !req
295. I don't care about these
pieces of.Copy !req
296. Nobody can discourage me
and I'm going to continueCopy !req
297. to do what I want.
I do not owe anybody apology.Copy !req
298. Nobody paid my bill
because I'm still in debt!Copy !req
299. So you!Copy !req
300. For the record,
I'm not apologizing
to anybody.Copy !req
301. These people are the reason
that I am where I am today.Copy !req
302. Anything they said is false
and it's ridiculous.Copy !req
303. - Man: All right, brother! █
- piece of.Copy !req
304. Not gonna
apologize to anybody.Copy !req
305. Jon Taffer doesn't
wanna help me out,Copy !req
306. I think that's fine,
it.Copy !req
307. I'd rather shut it downCopy !req
308. but I'm not gonna lose
my self-respect and dignity.Copy !req
309. All these people
that were here upset,Copy !req
310. they're
from the community.
"Customer's always right."Copy !req
311. The people in the community
are our customers.Copy !req
312. We want them here.
We want them to believe
that we want them here.Copy !req
313. No, he wants my apology.
I'm not giving
any apology.Copy !req
314. He doesn't have to rescue it.
I don't care. .Copy !req
315. I am scared
that Jon won't come back
tomorrow,Copy !req
316. and what is the future
gonna look like for me?Copy !req
317. What am I
gonna tell my kids?Copy !req
318. I don't even wanna go home,
'cause I'm scared.Copy !req
319. I dare anybody
who has the balls to walk
into my kitchen again.Copy !req
320. I have never seen a barCopy !req
321. filled with more
negativismCopy !req
322. and violence in my life.Copy !req
323. And it all stems
from Max.Copy !req
324. It emulates
from him to the customers
to the employees.Copy !req
325. And the result?
Hatred and violence.Copy !req
326. Today, without the customers
and without the emotion,Copy !req
327. I need to get to the root
of this issues in this bar.Copy !req
328. Tell me a little bit
about your background,Copy !req
329. so I understand
a little more about you.Copy !req
330. I'm originally
from Afghanistan.Copy !req
331. We were emigrated here
back in '90sCopy !req
332. to Indianapolis, Indiana.
I was hired by Department
of DefenseCopy !req
333. to support
Special Operations
Task ForceCopy !req
334. in Afghanistan
and Iraq.Copy !req
335. I've started
in restaurant business
as a dishwasher,Copy !req
336. worked my way up
all the wayCopy !req
337. to a division
marketing director.Copy !req
338. Where is Ryke now?Copy !req
339. He was upset the way
things ran last night.Copy !req
340. And he tried to avoid
confrontations,Copy !req
341. because of his PTSD.Copy !req
342. I'm hoping he comes back,
but we'll see.Copy !req
343. Gotcha,
I understand.Copy !req
344. - Was your brother in
the restaurant business too?
- No.Copy !req
345. - You sort of led him
into this business then?
- Yes.Copy !req
346. And you and your brother
are 50/50 partners?Copy !req
347. 50/50 partners.
That's correct.Copy !req
348. How much did you
invest in it?Copy !req
349. We invested
about $485,000.Copy !req
350. He was injured in combat,
saving every single penny,Copy !req
351. - and I took it from him.
- Jon: Wow.Copy !req
352. And I believe
I failed him.Copy !req
353. - Have you ever told
your brother this?
- No.Copy !req
354. And how far in debt
are you now?Copy !req
355. $750,000.Copy !req
356. I noticed that this bar
was listed to be sold.Copy !req
357. Yes. There was
no other option.Copy !req
358. I'm out of patience,
I'm out of money.Copy !req
359. I gotcha.
What's your
food cost now?Copy !req
360. My food cost
is very high.Copy !req
361. I would say
about 39.8%.Copy !req
362. - Whew. That's about
10 points high. █
- Yes.Copy !req
363. When your
food cost is high,
who do you talk to?Copy !req
364. I talk to Eric.Copy !req
365. And when was the last time
he came up to youCopy !req
366. and said
"Food cost
is high, Eric,Copy !req
367. we gotta sit down
and talk"?Copy !req
368. - A couple months ago.
- A couple months ago? █Copy !req
369. Yeah. We didn't do
anything about that.Copy !req
370. What training
did he give you when
you became manager?Copy !req
371. I just
jumped right in.Copy !req
372. - Are you responsible
for the hiring?
- No.Copy !req
373. - Do you do the schedule?
- No.Copy !req
374. - Do you terminate people
if they're bad?
- No.Copy !req
375. He doesn't trust us.Copy !req
376. I have never been
in a manager position.Copy !req
377. And he knows
that he hasn't trained me,Copy !req
378. so who am I to say?Copy !req
379. Understand,
he promoted you,
and then let you fail.Copy !req
380. - You screwed her.
- Max: I disagree with that.Copy !req
381. I concur with you.
This is the one placeCopy !req
382. I've worked at,
that I'm limp.Copy !req
383. These choices
have consequences.Copy !req
384. Why do people
hate him so much?Copy !req
385. Help me
understand this.Copy !req
386. His head
is too big at times.Copy !req
387. - You got your wallet?
- Max: I do. █Copy !req
388. Pull it out.Copy !req
389. Notice how flat
that is?Copy !req
390. There's no such thing
as an ego with an empty
wallet, man.Copy !req
391. You're starting this
with your heart.Copy !req
392. The problem is,
you're ending itCopy !req
393. with your heart,
not your head.Copy !req
394. 'Cause you pick up
a homeless guy.Copy !req
395. And tell me the story.
What happened?Copy !req
396. Well, I stopped
at a gas station,Copy !req
397. He asked for money.
He said he's hungry,Copy !req
398. he haven't ate
in two days.Copy !req
399. We went
to the drive-through.Copy !req
400. As we were waiting
for the food,Copy !req
401. he started talking
that he was in military.Copy !req
402. He was ex-Army Ranger.Copy !req
403. Soon he said,
"Hold on, I need
to show this,Copy !req
404. that we have a big
veterans' problem,"Copy !req
405. which is something
I'm very passionate
about helpingCopy !req
406. because
of my brother.Copy !req
407. I started a page
after I posted the videoCopy !req
408. to raise some money
for homeless veterans.Copy !req
409. And we did $20,000
in one week.Copy !req
410. But unfortunately,
two weeks later,Copy !req
411. I found out
that he was lying
about everything.Copy !req
412. And it made me
look like an idiot.Copy !req
413. The money's still
sitting there.Copy !req
414. I do not trust
the right organizationCopy !req
415. to donate the money.Copy !req
416. Every day
that money sits there,Copy !req
417. people talk more
about you, don't they?Copy !req
418. But I'm afraid
if I take it out,
people will sayCopy !req
419. that I used the money
for my own personal reasons.Copy !req
420. But not
if you take it outCopy !req
421. and hand it right
to a local organization
that they trust.Copy !req
422. There's a way
to twist this.Copy !req
423. Here's one thing
I tell my employees,Copy !req
424. there's a difference
between mistakes
and stupidity.Copy !req
425. I'm not stupid.Copy !req
426. Calling a customer
a online
is stupid.Copy !req
427. - Okay, if somebody— █
- It's stupid.Copy !req
428. No. Everybody makes
stupid mistakes.Copy !req
429. You turned
a whole community
against you, Max.Copy !req
430. Your actions last night,
I wish didn't happen.Copy !req
431. - All hell broke loose.
Correct, guys? █
- Yes.Copy !req
432. Those people
who you bad mouthCopy !req
433. are they only ones
that can make you successful.Copy !req
434. Then I have to totally
disagree with you, Jon.Copy !req
435. - Jon: Really? █
- Yes.Copy !req
436. Stupid.Copy !req
437. If you do the same thing
every dayCopy !req
438. and expect tomorrow
to be different.Copy !req
439. That, my friends,
is an idiot.Copy !req
440. I'm the type of guy,
I admit my mistakes.Copy !req
441. I made a bad decisions,
bad choices, yes.Copy !req
442. - But I'm not stupid.
I learned my mistake— █
- Jon: Until he owns it,Copy !req
443. I can't make it better.
That's why I'm saying it.Copy !req
444. You're an idiot,
you're an idiot,
you're an idiot.Copy !req
445. - And this...
- Max: It has credit cards...Copy !req
446. that's what you
have to show for it.Copy !req
447. And is this funny
to you, Max?Copy !req
448. - Stupid choice.
I'm not stupid.
- Jon: Again. No, no, no.Copy !req
449. I want you to stand up
and look at your staffCopy !req
450. and say,
"I've been an idiot.Copy !req
451. And my choices
have cost you money.Copy !req
452. And they almost
cost you your job!Copy !req
453. I own it, and I'm
gonna change it!"Copy !req
454. - Jon...
- Go!Copy !req
455. I accept that that was
a stupid mistake.Copy !req
456. I'm not
a idiot.Copy !req
457. This is the core
of our problem.Copy !req
458. You wanna
inherently fight.Copy !req
459. And I'm tellin' you
you're gonna fight yourself
to bankruptcy, Max.Copy !req
460. I can talk to him
and tell himCopy !req
461. until I'm blue
in the faceCopy !req
462. but he knows best,
in his mind.Copy !req
463. This is his place,
this is his business.Copy !req
464. It's his way.Copy !req
465. I acted stupid,
I acted like an idiot.Copy !req
466. And I have not been there to
support you and give you the
right tools.Copy !req
467. And hopefully,
from this point on
I can change.Copy !req
468. Everybody knows me
in the community.Copy !req
469. It does affect
my employees,Copy !req
470. and I do really, really
apologize about thatCopy !req
471. from the bottom
of my heart.Copy !req
472. We have to do
some conflict resolution
with this community.Copy !req
473. - Yes. Absolutely.
- Tonight, for stress test,Copy !req
474. I'm bringing in
some very important
people in this town.Copy !req
475. Government officials,
city officials.Copy !req
476. Your negativity
on social mediaCopy !req
477. extended beyond
the four walls
of this bar.Copy !req
478. It's way up
to the mayor's office.Copy !req
479. If you don't have
the support of this city,Copy !req
480. this bar doesn't
stand a chance.Copy !req
481. Conflict resolution.Copy !req
482. So let me bring in my experts
and let's go to work.Copy !req
483. - Hey, buddy.
- How are you? Great.Copy !req
484. I'd like you to meet
two very dear friends of mine.Copy !req
485. Rob Floyd
is one of my favorite
mixologists in America.Copy !req
486. Ryan Scott,
one of my favorite
chefs in America.Copy !req
487. We got some
training to do.
Let's do it.Copy !req
488. - Hey guys, how are we today?
- Hi, how are you?Copy !req
489. Good, good, good.Copy !req
490. So today, we're gonna
work on new cocktails.Copy !req
491. But first of all,
we saw a lot of things
last night.Copy !req
492. Saw shaking like this—
one-two,Copy !req
493. or one-two.
And it's lazy.Copy !req
494. Today, instead of
shaking with ice,Copy !req
495. we're gonna shake
with something different.Copy !req
496. - Max: Rice?
- Rob: Rice.Copy !req
497. - Step back,
and you're gonna go...Copy !req
498. And as you go
corner to corner,Copy !req
499. you're gonna
start to play
a little music.Copy !req
500. The rice
corner to corner
sounds likeCopy !req
501. "ch-ch-hh,
ch-ch-hh, ch-ch-hh.Copy !req
502. Once you hear that song,
you're shakin' right.Copy !req
503. Which means you're not
diluting the drink,Copy !req
504. you're cooling it
properly.Copy !req
505. - Ready to give it a try?
- We're ready.Copy !req
506. Let's do it.Copy !req
507. When it starts to rock,
there goes the rice.Copy !req
508. I don't know
how to shake that.Copy !req
509. I know how to shake
something else, okay?Copy !req
510. I have no rhythm.Copy !req
511. Only when I'm drunk,
I think I have rhythm,Copy !req
512. but obviously
I'm not today.Copy !req
513. If you're having fun,
they're having fun.Copy !req
514. Speed and execution
are everything for us,Copy !req
515. And they deliberately
result in a bigger
paycheck for us as well.Copy !req
516. - Let's do it.
- Let's go.Copy !req
517. All right, guys.
Max, I wanted you here
for a purpose.Copy !req
518. - I want you
to feel the heat.
- Right.Copy !req
519. When I noticed you
last night, comin'
in here screamin',Copy !req
520. throwing stuff
everywhere,Copy !req
521. - it really doesn't do good
for the morale, right, guys?
- Right.Copy !req
522. So what I wanna show you
today, is we're talking
food costs.Copy !req
523. 39% cannot stay
in business.Copy !req
524. You can actually
execute great food,Copy !req
525. economically good
for the pocketCopy !req
526. at the same time
for the customer,Copy !req
527. but you make money too.
So we're talkin' burgers.Copy !req
528. One of them
is Jon and I's versionCopy !req
529. of kind of
like a pot roast.
A Sunday roast burger.Copy !req
530. So in that burger
right thereCopy !req
531. we have eggs,
bread crumbs, tomato,Copy !req
532. onions,
salt and pepper.Copy !req
533. So imagine like a meatloaf
all sauced up on the grillCopy !req
534. smothered in caramelized
white onion.Copy !req
535. Last, but not least,Copy !req
536. gonna finish it
with brown gravy.Copy !req
537. This burger
looks delicious.Copy !req
538. At 2.75 to 3.05 a pound
at at eight-ounce burger,Copy !req
539. you're in this
for under a buck all in.Copy !req
540. You're at 20%
food costCopy !req
541. for a delicious burger
just like this.Copy !req
542. - Wow.
- Eric: These burgers
are very good.Copy !req
543. I think that they're gonna
lower our food cost also.Copy !req
544. I really like that.Copy !req
545. See? I didn't yell
and we got all this done.Copy !req
546. - Thank you.
- Thank you.Copy !req
547. - We open in five minutes.
Let's do this, okay?
- Okay, we got this.Copy !req
548. Tonight might be
a stress test in a sense,Copy !req
549. but it's more
of a conflict resolution
exercise.Copy !req
550. This bar
will never succeedCopy !req
551. if the community
doesn't want it to.Copy !req
552. Guys, shift meeting.
Who's ready for tonight?Copy !req
553. - I am.
- Whoo!Copy !req
554. It's going
to be stressful.Copy !req
555. We're going to put
our 100%,Copy !req
556. make sure
the quality looks good,Copy !req
557. like Ryan and Rob
taught you guys.Copy !req
558. - So let's
get things started.Copy !req
559. Tonight, the future
of this barCopy !req
560. is determined
by the community.Copy !req
561. I've asked the customers
to voteCopy !req
562. on whether they see
enough potential in Max
and his staffCopy !req
563. to even warrant a rescue.Copy !req
564. If not, I'll tell Max
to continue searching
for a buyerCopy !req
565. and I'll move on
to rescue barsCopy !req
566. that communities
do wanna save.Copy !req
567. - Are you guys excited?Copy !req
568. All right.
Celebrities is open,
come on in.Copy !req
569. There you go,
enjoy yourself.Copy !req
570. Hi, there.
How are you? Welcome.Copy !req
571. The whole goal
of tonight for meCopy !req
572. is win the community
over again.Copy !req
573. Hi, there.
How are you?
Doing good?Copy !req
574. I'm gonna put 100%.
hopefully, we can accomplish
our mission.Copy !req
575. Hi.Copy !req
576. A beer, a Greyhound
and a Honey Whiskey.
All right.Copy !req
577. - A Honey Whiskey.Copy !req
578. I was told there was some
bigwigs at this table.Copy !req
579. - Hi, Madam Mayor,
how are you?
- Hi, how are you?Copy !req
580. - Jon Taffer, pleasure.
- Nice to meet you.Copy !req
581. You got a great sense
of community here.Copy !req
582. We worked very hard
to build that.Copy !req
583. This restaurant
has not builtCopy !req
584. the best
of relationships
in town.Copy !req
585. That's correct, yeah.Copy !req
586. - Bars should be
the fiber of a community.
- I agree.Copy !req
587. And they should
draw people in,Copy !req
588. people should
feel welcomed.Copy !req
589. I think you're gonna see
if this is an example
in the community.Copy !req
590. And that's what
I'm really working
to achieve for you.Copy !req
591. Okay, good.Copy !req
592. Uh. I don't
have to do that.
Never mind.Copy !req
593. I just got flustered,
right now.Copy !req
594. - That needs to be
in there.
- Oh.Copy !req
595. Totally wrong.Copy !req
596. Baja Burger, Cali Burger,
Sunday Burger, yeah?Copy !req
597. Curly, boom.
All the sauces right there.Copy !req
598. Good job. Runner!Copy !req
599. If the community doesn't
support this bar,Copy !req
600. I can't rescue it.
Tonight, it's up to them.Copy !req
601. They'll either say,
"Rescue it" or they say,
"Won't."Copy !req
602. - It's up to the people.Copy !req
603. How are you guys?Copy !req
604. Sabrina's
working on coming
to you guys' tableCopy !req
605. as soon as she can.Copy !req
606. She's a little backed up,
but please be patient with usCopy !req
607. and we'll get your order
as fast as we can, okay?Copy !req
608. - Oh.
- Thanks a lot.Copy !req
609. Quick, quick, quick, quick,
quick, quick, quick, quick.Copy !req
610. Bam, bam, bam, bam.
Come on, there's not
one personCopy !req
611. that's been
down to this side.
Let's go.Copy !req
612. - Were you greeted?
- Customers: No.Copy !req
613. I'll be back
with watersCopy !req
614. and I will check
on your drinks, okay?Copy !req
615. Let me ask you a question,
if I said "Hello"Copy !req
616. and threw a napkin down,
and said I'd be back
in a minute,Copy !req
617. would you feel better?Copy !req
618. - Customers: Yes.
- 19 minutes.Copy !req
619. Never lazy shakes.
You gotta pop that shake.Copy !req
620. It's gotta be quicker,
it's gotta be quicker.Copy !req
621. It's rough,
they're not prepared.Copy !req
622. There's no urgency.
Everything's falling apart.Copy !req
623. It's her bachelorette party,
we're ready to drink
and party,Copy !req
624. and we sat inside
for about 30 minutes
drinkless.Copy !req
625. Yeah, we're out.Copy !req
626. Woman #3: When we told them
that the margaritas
weren't good,Copy !req
627. he promised that he was
gonna bring some new ones
that were better.Copy !req
628. And he did bring two.
And they were better.Copy !req
629. I will come back
and give them
another chance.Copy !req
630. We hold up?
What kind of ticket
times we got?Copy !req
631. Average order
is five, 5:37.Copy !req
632. Excellent, excellent.Copy !req
633. I wish I could say
the same about the bar.Copy !req
634. - Expected to get our drinks
before our food.
- Yeah, that's true.Copy !req
635. That's true.
Definitely that.Copy !req
636. But, um, I don't know...
I vote yes.Copy !req
637. What's wrong
with this situation
right here?Copy !req
638. No one here
to help here.Copy !req
639. And then we have
Baja Burger.Copy !req
640. It was right there.
I'm sorry.Copy !req
641. It's that table.Copy !req
642. We're goin' on an hour
and we have not received
any cocktails.Copy !req
643. Do me a favor.
If you haven't gotten
a drink yet,Copy !req
644. raise your hand
for me.Copy !req
645. Max, look around.Copy !req
646. Come on, bar.
Let's go.Copy !req
647. I haven't even gotten
any tickets.Copy !req
648. You haven't gotten
any tickets?Copy !req
649. I haven't gotten one.Copy !req
650. Behind.
Always call it behind.Copy !req
651. We're gonna try it
one at a time.
You got it.Copy !req
652. - I'm out.
- Just relax.
No, you're not.Copy !req
653. One at a time.Copy !req
654. And a scoop.Copy !req
655. - What are you thinking?
- Rob: No urgency.Copy !req
656. - Jon: What kind of
ticket times we got?
- Almost an hour.Copy !req
657. Candice isn't pulling it off.
Josh isn't pulling it off.Copy !req
658. Talk to me
about the kitchen, Chef.Copy !req
659. There's gems
in the kitchen.Copy !req
660. We're cranking out food
under six minutes
right now.Copy !req
661. Everything.
Even with our Sunday,
even with—Copy !req
662. Josh, take these tickets.
I'm gonna grab you slowly
the tickets, okay?Copy !req
663. The printer's not working.
So I'm gonna—Copy !req
664. - I need 11 drinks.
- 11 drinks. Okay.Copy !req
665. Do me a favor, Josh,
stand by.Copy !req
666. POS system doesn't work.
Food is going to the
wrong tables.Copy !req
667. Drinks are not coming up
on the printer.Copy !req
668. It is a complete failure.Copy !req
669. - It's working now.
- Josh: Better right now.Copy !req
670. It's havin'
some issues.Copy !req
671. Now, have any
of these been made?Copy !req
672. Folks, I'd like you to look
at this for a moment.Copy !req
673. These are tickets
at the bar.Copy !req
674. Each one of these tickets
is a table.Copy !req
675. Imagine five minutes
a ticket.Copy !req
676. How would you feel
if you knew that you were
the last ticket?Copy !req
677. - Rob: Max, I need glasses.Copy !req
678. Yeah, I'm out
of pint glasses.Copy !req
679. What are we
gonna do?Copy !req
680. This is ridiculous.
I'm irritated.Copy !req
681. I can't make drinks
without glasses.Copy !req
682. We don't have enough help.
I wanna walk out.Copy !req
683. You're wasting money
every time you start
washing this.Copy !req
684. I can't make drinks
without glasses.Copy !req
685. - Yell for him to get—
- I have no glasses.Copy !req
686. I need
glasses,
how 'bout that?Copy !req
687. - Where's Max?
- I have no idea.Copy !req
688. Max, every time
they don't have glassesCopy !req
689. to make something,
you're losing money.Copy !req
690. Okay, I'll get more
glasses coming up, okay?Copy !req
691. Things are hectic.
I'm putting out fires,
left, right.Copy !req
692. I'm trying to calm
my staff downCopy !req
693. and I think that's
what we're dealing with
right now.Copy !req
694. All right, here you go.
We got some glasses comin' up.Copy !req
695. Hooray, we actually
got glasses!Copy !req
696. I'm trying to be
as cool as possibleCopy !req
697. and keep it calm
and acknowledge guestsCopy !req
698. as much as I can
and apologize.Copy !req
699. Did you have
the undercooked burger?Copy !req
700. - Yeah.
- I'm so, so, so,
so sorry.Copy !req
701. We truly apologize.
We'll fix it for you, okay?Copy !req
702. Max's attitude,
the way he's standing,
talking,Copy !req
703. everything about him
is different.Copy !req
704. He's leading,
he's in control.Copy !req
705. Max has really
impressed me.Copy !req
706. - Eric: So I have onion rings. █
- Max: Thank you very much.Copy !req
707. You're welcome.Copy !req
708. What's going on
over here? Hi.Copy !req
709. We already ate our dinner
but we haven't got our drinks.Copy !req
710. - Man: No drinks yet. █
- Jon: So when this table
doesn't get served well,Copy !req
711. - then you know
we're in big trouble. █
- Right.Copy !req
712. Tonight,
Max did himself well.Copy !req
713. He has a good attitude.
He's shaking hands.Copy !req
714. He's really
trying to make amends
with the community.Copy !req
715. I think Max is mentally
prepared for success,Copy !req
716. now his business needs
to be prepared for success.Copy !req
717. When people came
in here tonight,Copy !req
718. - I had 'em take
an online survey.
- Right.Copy !req
719. And I asked them
if we should rescue
your bar or not.Copy !req
720. And it all
comes down to this.Copy !req
721. I think you need
to see this, Sabrina.Copy !req
722. Now tonight, they
waited to be served,
they got lousy drinks,Copy !req
723. - and you completely
blew it, right?
- Yes.Copy !req
724. 85% said yes.Copy !req
725. - That's a really,
really good number.
- That is amazing.Copy !req
726. Your attitude
is different now.Copy !req
727. Let's get
this place tight.
Let's shut this down.Copy !req
728. In the morning
we got a whole bunch
of work to do.Copy !req
729. We gotta
make this 85%
a hundred percent.Copy !req
730. Okay, guys.
At this point we have
to shut it down.Copy !req
731. And work with our staff
so we can better ourselfCopy !req
732. and better our training.
Thank you so much, guys.Copy !req
733. Wow, our approval rate
was 85%.Copy !req
734. This is a very, very
motivating thing for us,Copy !req
735. and I think the outcome
will be great.Copy !req
736. - Jon: You got a big bar.
- Max: I do.Copy !req
737. That's why
I have us here—Copy !req
738. 'cause I wanted to get
a head start remodeling it.Copy !req
739. - Last night was rough.
Right, Candice?
- Yeah.Copy !req
740. Why do you think
we crashed and burned?Copy !req
741. - We ran out of glasses.
- Eric, talk to me
about the kitchen.Copy !req
742. What do you think
we need to do better?Copy !req
743. Probably just communication
between the servers and us.Copy !req
744. Yeah. Systems.
This is the stuff
you know we gotta fix.Copy !req
745. Right.Copy !req
746. I want you to know
right now,Copy !req
747. I invited a bunch
of the communityCopy !req
748. to come into your bar
and help me remodel it.Copy !req
749. - Wow.
- So now they're
a part of the future.Copy !req
750. Mayor Denise Hoyt:
My hope for this businessCopy !req
751. is that it is successful
for many years.Copy !req
752. So I'm really glad
that the community votedCopy !req
753. to help Max
turn the bar around.Copy !req
754. And anything we can do
to help them be successful,Copy !req
755. we certainly
want to be on board.Copy !req
756. You had this place
on the board for sale.Copy !req
757. Yes, I did.Copy !req
758. We're gettin'
that bar off that list.
You hear me?Copy !req
759. 'Cause I want you
to look your brother
in the face a year from nowCopy !req
760. and I want him
to say to you,
"You did good."Copy !req
761. So here's
what we're doing.
We're creating an environmentCopy !req
762. that fits the market.Copy !req
763. Income levels
are $41,000 a year
in this town,Copy !req
764. but cost of living
is high.Copy !req
765. We need to send
a message of value.Copy !req
766. This is a community
with very limited
disposable income.Copy !req
767. And for that reason,
I need to provideCopy !req
768. a great perceived value
to our guestsCopy !req
769. at value prices.Copy !req
770. It's all about
visuals.Copy !req
771. Plates are gonna be high,
vibrant, and have substance.Copy !req
772. Cocktails are
gonna be colorful,Copy !req
773. substantial,
and very flavorful.Copy !req
774. - So, you ready
to do this?
- Max: We are.Copy !req
775. - Let's do it. Thanks.
- Max: Thank you.Copy !req
776. - Hey, guys. How are we?
- Max: Very good. Thank you.Copy !req
777. Today we have
some fun new cocktails.Copy !req
778. First cocktail
is something light
and crisp.Copy !req
779. Start with one and half
ounces of gold rum.Copy !req
780. Add three ounces
of housemade punch.Copy !req
781. Garnish with a grapefruit wedge
and mint sprig.Copy !req
782. This cocktail is called,
"The Podium Punch."Copy !req
783. Lots of great, fresh
citrus flavors here.Copy !req
784. The homemade punch makes it
a little more special.Copy !req
785. - It leads
to better sales.
- Yes.Copy !req
786. All right,
our next cocktail
is a blended cocktail.Copy !req
787. Start with three
and three-quarter ouncesCopy !req
788. of vanilla ice cream,Copy !req
789. add three quarters
of an ounce of coffee syrup.Copy !req
790. Add one and half ounces
of vodka,Copy !req
791. add ice and blend.Copy !req
792. Garnish with whipped cream
and a cherry.Copy !req
793. This cocktail is called,
"The Overtime."Copy !req
794. This drink is
visually attractive.Copy !req
795. People are going
to want it.Copy !req
796. - Max: Vanilla milkshake. █
- Yup.Copy !req
797. - Delicious.
- The cocktails were greatCopy !req
798. and nice and refreshing.
Easy to make.Copy !req
799. They'll do really good
in our bar.Copy !req
800. The more the drinks
are quick and easy,Copy !req
801. the more fun we have,
the more money we make,Copy !req
802. the more we can
rock and roll.Copy !req
803. Do it.
Let's do it.Copy !req
804. - Boy, stress test,
huh guys?
- Yep, whoo.Copy !req
805. It's all about
workin' together.Copy !req
806. You know, we learned
a lot last night.Copy !req
807. We learned that burgers
are gonna be a hitCopy !req
808. for lunch and dinner.Copy !req
809. But now we wanna
get customers inCopy !req
810. for nonpeak hours
to maximize the profits.Copy !req
811. So Jon and I
were talking,Copy !req
812. it's all about happy hour
and late nights.Copy !req
813. We're talkin'
million-dollar bacon.Copy !req
814. Bacon fondue.
We're takin' bacon,Copy !req
815. we're fryin' it
inside pork fat.Copy !req
816. It's tossed in brown sugar,
black pepper and crispy
rosemary.Copy !req
817. The topper— maple syrup
with Honey Whiskey inside.Copy !req
818. You already have bacon
on some of your items.Copy !req
819. Now we're gonna utilize it
in other ways.Copy !req
820. - Right.
- Ryan: Rosemary's
gonna be aromatic.Copy !req
821. The salt gets people
to drink more.Copy !req
822. You have a winner
on all fronts right now.Copy !req
823. The bacon fondue
is gonna beCopy !req
824. an excellent edition
to our menu.Copy !req
825. It's just something new,
something different,Copy !req
826. - that's not around here.
- Let's do it.Copy !req
827. Max has a completely
new attitude.Copy !req
828. He's made strides
repairing his relationshipCopy !req
829. with the community,
but he still hasCopy !req
830. contested fundraiser money
in the bank.Copy !req
831. If I can resolve that,Copy !req
832. I can turn this
into a positive future.Copy !req
833. Remember the first night?
How frickin' ugly
that was?Copy !req
834. Yes, I was
very, very angry.Copy !req
835. I don't care about these
piece of.Copy !req
836. So you!Copy !req
837. I thought that was you.Copy !req
838. - That's not you.
- No.Copy !req
839. This town wants
to support you, I see why.Copy !req
840. But we still have
the unresolved issueCopy !req
841. of your
fundraiser money
sitting in the bank.Copy !req
842. - It's helping nobody.
- And it's hurting you.Copy !req
843. - Big time.
- You gotta end this.Copy !req
844. Yes. I'm ready.Copy !req
845. We'll find the place
to put the moneyCopy !req
846. that you
feel good about,Copy !req
847. and the community
sees you doing it.Copy !req
848. I think that's
a great idea.Copy !req
849. Let's make
your bar a success.Copy !req
850. Let's get
your community
behind you.Copy !req
851. And no more posting
negative comments
on social media.Copy !req
852. No.Copy !req
853. - Thank you, Jon.
I really appreciate it.
- All right, man.Copy !req
854. - Let's go to work.
- Yes.Copy !req
855. - Jon: Max.
- Sir.Copy !req
856. - How are you?
- I'm very anxious.Copy !req
857. I bet you are.
You know this place was
listed to be sold.Copy !req
858. - Yes.
- Which tells me this is
the end of the road.Copy !req
859. - That's it.
- Do you feel stronger now?Copy !req
860. I do. Motivated, stronger,
ready to take the challenge.Copy !req
861. You know when you think
about the community
not supporting him,Copy !req
862. - you meant well. █
- Yes.Copy !req
863. But the way you handled
some of these things,Copy !req
864. - visually
made you look bad.
- Absolutely.Copy !req
865. 750,000 in debt.
I took that debt seriously.Copy !req
866. I wanted
to build something
you'd be proud of.Copy !req
867. I wanted
to name it somethingCopy !req
868. that every time you walked
underneath that sign,
it inspired you.Copy !req
869. - So... you guys
ready to see it?
- Staff: Yes.Copy !req
870. - Max: Whoo!Copy !req
871. One...Copy !req
872. two...Copy !req
873. three.Copy !req
874. - Oh, wow.
- Ooh.Copy !req
875. Nice.Copy !req
876. three.Copy !req
877. - Sabrina: Ooh. █
- Josh: Yeah.Copy !req
878. "Victory Bar
and Restaurant."Copy !req
879. I love it.Copy !req
880. Who's ready?Copy !req
881. Celebrities had
bad reputation.Copy !req
882. But this is just
beginning of a new start.Copy !req
883. - Oh, yeah.Copy !req
884. - It feels good.
- "Victory."Copy !req
885. - Jon: You like? █
- Max: Love it.
Thanks, Jon.Copy !req
886. - Jon: What do you think,
Sabrina? █
- I love it.Copy !req
887. Candice, you like
the name?Copy !req
888. - It's phenomenal.
- Jon: What I had to createCopy !req
889. was a new brand
to create a fresh
relationshipCopy !req
890. with you and the community
and you and this town.Copy !req
891. - The Victory. █
- Victory.Copy !req
892. It's just motivating,
just looking at it.Copy !req
893. - So we can win back
the community, can't we?
- Max: Yes.Copy !req
894. We can make your brother
a winner along with you.Copy !req
895. - Yes.
- Jon: Make all
of you guys win.Copy !req
896. That's what this brand
was all about.Copy !req
897. - So ready to see it?
- Group: Yes.Copy !req
898. All right.
Go ahead, guys.Copy !req
899. Open, open, open, open!
Oh, my gosh.Copy !req
900. Oh, my goodness!Copy !req
901. - Oh, wow.Copy !req
902. - Oh, my goodness. █
- Man: What?Copy !req
903. Oh, wow.Copy !req
904. - Oh, look. It's beautiful.
- Candice: Oh, my God.Copy !req
905. Look at this.
Whoo-ee!Copy !req
906. - Josh: The color looks
friggin' awesome.Copy !req
907. - Got POS.
- Jon: Yeah.Copy !req
908. Wow.Copy !req
909. Beautiful.
It's warm, cozy.Copy !req
910. It's just too good
to be true.Copy !req
911. Oh, my goodness,
it looks so beautiful.Copy !req
912. When all this started,
it was hard to say motivated
for the team.Copy !req
913. Now, just walking
in here,Copy !req
914. I definitely
feel reenergized
and ready to go.Copy !req
915. Here we go, Josh.Copy !req
916. This is gonna be a spot.Copy !req
917. - You like?
- I love it.Copy !req
918. I got a lot to show you.
Why don't you guys grab
a seat the bar?Copy !req
919. I'll show you.Copy !req
920. You know,
this was a really
cold place, Max.Copy !req
921. Behind you
is a wood wall.Copy !req
922. The wood
warms up the space.Copy !req
923. And then behind the TVs
is a very dark brown.Copy !req
924. Now the TVs pop—Copy !req
925. they're not competing
with the color behind them.Copy !req
926. - Gave you five
2Touch POS systems.
- Max: Wow.Copy !req
927. We have the systems
behind the barCopy !req
928. to make us faster.Copy !req
929. I wanted to connect you
to the community.Copy !req
930. So we put that showcase
out in front.Copy !req
931. The trophies were here.Copy !req
932. But they never were placed
in a place of pride.Copy !req
933. - I put 'em front
and center. █
- Love it.Copy !req
934. - Now, let's go win, okay?
- Yeah, I got a great feeling.
Let's go, guys. Come on.Copy !req
935. - Hi! Whoo!Copy !req
936. Welcome to the Victory!
Let's go!Copy !req
937. - Look at this.
- Oh, my God.Copy !req
938. What can I get for you?
Baja?Copy !req
939. I want the Express
eight-ounce premium burger.Copy !req
940. Okay.Copy !req
941. - Wow. Looks great.
You look sharp.
- Max: How are you?Copy !req
942. I missed a couple days
of being hereCopy !req
943. and all these big changes.Copy !req
944. Yeah.Copy !req
945. The biggest thing
that I see that I likeCopy !req
946. is the smile
on Max's face.Copy !req
947. - Thank you, sir.
- Thank you.Copy !req
948. Having the community
behind us,Copy !req
949. having the community
behind Max,Copy !req
950. it's just amazing,
unbelievable.Copy !req
951. - Do you guys
like the difference?
- Oh, yeah.Copy !req
952. - Man: I love it.
- Cheers. Enjoy.Copy !req
953. We have a lot
of familiar faces here.Copy !req
954. People are smiling.
I am super excited
and super pumped.Copy !req
955. Yeah, smile. Yeah.Copy !req
956. The bar's
actually rocking it.Copy !req
957. I think we're getting
drinks outCopy !req
958. within about 90 seconds
of that ticket coming in.Copy !req
959. - And when
they're shaking...
- Go, go, go, go, go.Copy !req
960. it's music,
it's really fun.Copy !req
961. You can just
see the cocktails
and they're beautiful.Copy !req
962. Chicken, Baja,
Sunday, Baja...Copy !req
963. There's not enough oil
in this placeCopy !req
964. 'cause this is so
oiled, so streamlined.
I'm proud of these guys.Copy !req
965. We got another
bacon fondue walking in.Copy !req
966. Uh, feeling pretty good.
Hasn't been this busy
in a long time.Copy !req
967. So we're knocking
everything out that we have toCopy !req
968. and looking forward
to the new beginning.Copy !req
969. You will love
this one.Copy !req
970. I'm having a Baja Burger
and onion rings.Copy !req
971. - It's really good.
- Yeah.Copy !req
972. I had a rough beginning
with your brotherCopy !req
973. - but we finished off
good friends.
- Ryke: I'm glad.Copy !req
974. I think
what I was looking for
is just to clear his image.Copy !req
975. When your heart's clean,
when you're trying to always
do the right thing,Copy !req
976. and you kind of
get attacked,Copy !req
977. always makes you—
makes the anger come out.Copy !req
978. It does. And I can
understand why, you know.Copy !req
979. What touched me
was how much he wants
this to be a successCopy !req
980. for you,
even more than him.Copy !req
981. And you know,
as long as he's smiling,Copy !req
982. I don't need to see
anything else.Copy !req
983. - I appreciate it, Jon.
- No, it does.Copy !req
984. Did you guys get
your drinks yet?Copy !req
985. - No, not yet.
- Not yet?Copy !req
986. Just waiting
for her to come back.Copy !req
987. Well, I will get
your drinks right away.Copy !req
988. This a moment of truth
for Max.Copy !req
989. Drinks for 101.Copy !req
990. He's gotta pull
this table together.Copy !req
991. They gotta get all
their drinks in quickly.Copy !req
992. If he doesn't
win them over,Copy !req
993. he's not gonna change
the reputation of his bar.Copy !req
994. How about I run it,
you follow?Copy !req
995. All right,
now we're talkin'.Copy !req
996. We got it.
All right.Copy !req
997. - Sara Withers?
- Yes.Copy !req
998. You guys enjoy, okay?
I'll get some more
water for you.Copy !req
999. I tell you what,
that is amazing.Copy !req
1000. Tonight, rather
than being a fighter,
Max is a problem solver.Copy !req
1001. He's helping
the kitchen get food out.Copy !req
1002. He's helping
his bartenders.Copy !req
1003. He's connecting
with his communityCopy !req
1004. just like he needs to
to drive his success.Copy !req
1005. - You a happy man
right now?
- Very much.Copy !req
1006. You have so much
frickin' heart.Copy !req
1007. And I wanted
to leave you
in a good place.Copy !req
1008. So my work is done.Copy !req
1009. - You ready?
- I'm ready.Copy !req
1010. - Okay, buddy.
- Thank you, buddy.Copy !req
1011. - Thanks, Jon.
- Best of luck to you.Copy !req
1012. Jon came in
at the right time.Copy !req
1013. I have a better relationship
with the community,Copy !req
1014. I have a better relationship
with my staff,Copy !req
1015. I have a better relationship
with my brother,Copy !req
1016. and most importantly, I see
smiles on everyone's face.Copy !req
1017. It's a very
satisfying feelingCopy !req
1018. and I'm very,
very happy with it.Copy !req
1019. Jon, ladies and gentlemen.Copy !req
1020. Max used to view customers
as enemies.Copy !req
1021. Now he sees them
as supporters.Copy !req
1022. And his attitude
is positive.Copy !req
1023. The conflict
is resolved.Copy !req
1024. And now Max
goes on to victory.Copy !req
1025. Here we go, guys.Copy !req
1026. Tonight, I decided to doCopy !req
1027. official grand opening
and ribbon cutting.Copy !req
1028. I held this event to honor
the veterans with PTSDCopy !req
1029. and homeless veterans.Copy !req
1030. A few months ago
I started my mission,Copy !req
1031. and we were fortunate enough
to raise 20,000Copy !req
1032. with community's
contribution.Copy !req
1033. - I donated the funds today
to Semper Fi Fund.
- It's yours.Copy !req
1034. Finally, it will be helping
a lot of veterans.Copy !req
1035. Tonight, actually,
it was a great night for us.Copy !req
1036. For the first time
after a year,Copy !req
1037. we had a wait
of 30 minutes.Copy !req
1038. Which is a great thing,
so there is a hope.Copy !req